I did it for her…why can’t I do it for myself?

SSC has worked with both entrepreneurs and corporate clients for many years. I had made a decision to put as many marketing efforts towards the corporate clients as I have put to the small businesses.

Currently, our marketing is geared towards one owner, often building out their first team, with messages that are more personal. It was time to up and expand our game in the marketing arena, sharing the full scope of the work we do.

As we build our new website and want to share about the various types of work we do, it’s been a struggle creating the marketing copy to support these efforts. Yes, sometimes even finding your own voice can be a challenge.

How do we speak to both audiences?
What are the main differences?
Do women in both of these areas have the same struggles?

When we sit down and talk over a cup of coffee, the main thing women seem to chat about differently than men, but the same as one another, is money.

Women take on many levels of responsibility: kids, activities, charities, etc. and our calendars tend to remain full.

Just last week, I was working with a successful business woman on building out the next extension of her business. She said to me, “Wow, this has all been floating around in my head for ages and today working together made it all clear to me.”

I was elated for her, but confused for myself. The marketing, the voice, the actions. Was I losing my touch? I couldn’t figure out my own stuff, just everybody elses? Then I realized, I am just too close to it. And when you are too close to something, it’s easy to lose clarity and perspective. Even my team is too close to it.

So, I took action and reached out to a colleague and great friend as we have built our businesses together over the years, always supporting one another.

My email said HELP: I need clarity, perspective and someone smart whose heart is not closely connected, can you talk?

Guess what, we are scheduled to chat later this week and I know this will get me into motion and out of my own way.

Who is your go to when you need clarity? A coach, a mentor, a friend?

If you need someone, I am happy to be there for you. I’m just a phone call or email away. You can reach me at support@slatersuccesscoaching.com anytime.

Never stay stuck.
You and your business are going places!