Do this one thing first and everything changes

I recently read an article about the late Joe Ades, the man who became a millionaire selling $5 potato peelers on the streets of New York City. Yes, you read that right. An absolutely amazing story.
This story and video really stuck with me and I wanted to share it with you.

It’s very easy to have days where you are feeling down, unsure or negative.

Your sales team is looking to you for motivation as they work their way up in the company.

You have a presentation to give and you can’t find the words.

You are responsible for planning a company retreat and you’re stuck for ideas.

No matter the situation, there is one thing you can do, first, that will always make a difference.

Get excited!

Watching Mr. Ades, dressed in his lovely suit, enthusiastically demonstrating those peelers to huge crowds, is the reason he sold so many.

His enthusiasm and love for what he was out there doing was infectious. People wanted to be around him, wanted to buy from him. You can watch him in action right here and find out even more fascinating details about his life.

If you look at each project that comes your way with enthusiasm and excitement, you are already on the right track. All the small details will fall into place.

Another reminder. Be yourself. Use the talents and skills you were meant to use. Mr. Ades really knew how to put on a show. He used that to his advantage and made so many people smile because of it. Not to mention, it made him a lot of money!

If you are great at holding webinars, do more of them.

If you enjoy training new staff members, ask to be involved.

If you have ideas to make your company more money, speak up.

If you need support in any way, always feel free to reach out for a conversation. Email me at support@slatersuccesscoaching.com and let’s talk about your next big success.

I’ll admit it…

I’ll admit it.IMG_4136

I do it all the time.

I can’t help it.

I have a feeling you do, too.

What is it?

I make purchases based on emotions.

There, I said it. I’m not afraid to admit that when I open my door to a girl scout with a box of cookies and I’m a.) hungry and b.) impressed by her dedication and c.) did I mention hungry?…

I buy.

She makes a sale and before I know it, I’ve eaten an entire box of Thin Mints before lunch. And I’m not sorry!

This emotional purchase game is the same whether it’s picking up dinner for the family because you know it will make their day or buying a shirt for a friend because the saying on it was “so her.” Sometimes the price tag isn’t the ultimate consideration. It’s the feelings and emotions surrounding the purchase.

I bought a pair of shoes once and actually cried because I couldn’t wait to wear them. It’s silly to think that a purchase could elicit tears, but it’s not just a purchase. It’s tied to something bigger.

I was wearing those shoes for a major life event and they were more than just shoes in that moment. They were THE shoes.

These feelings can teach us about sales in our own business. We want people to feel a real connection when they purchase from us. We want them to feel their lives will change once they work with us. We want them to feel happy, excited, eager, ready. We want emotion to be a HUGE part of that purchase for them. So, open yourself up and don’t just sell, be THE sale.

Be the sale that makes them want to get up in the morning and start your course.

Be the sale that makes them ecstatic to attend your upcoming retreat.

Be the sale that gives them butterflies before your coaching call.

The next time you are trying to sell, find a way to tap into the emotions of your client. If their pain is finances, talk them through options and make them feel comfortable. Turn the emotion of fear into the emotion of understanding.

You just read this newsletter. Maybe you chuckled at my Thin Mints story or nodded your head at a sentence that just clicked. You felt something reading this. Now take action on that emotion and reach out to support@slatersuccesscoaching.com if you want to dig deeper into this topic.

Have you done this recently?

This is a busy week for me. I’m hosting two retreats! I’m not going to lie,Creativity = Money…REALLY? I kind of feel like a kid that’s getting ready for their first day of school. I’m nervous, excited and getting prepared.

Stepping away from your business is such an important tool to growth. I know you feel like you can’t get away. Client work will suffer, invoices won’t go out, travel is too expensive. The excuses have to stop. Because the only regret you’ll have if you go is why you didn’t do this sooner!

Besides meeting with other business owners who share your passion and drive, gaining fresh ideas and a fresh perspective are often the biggest takeaways from a retreat.

It’s July. 2016 is halfway over. I know you made plans, budgets and projections in January, but when’s the last time you checked in? Here are three things you should do this July:

  • Review your finances for the year, compare them to the previous year
  • Evaluate your marketing and sales strategies
  • Revise and adjust your business growth plan for the rest of the year (get to a retreat if you can)

We are covering all of the above at the retreat this week, along with:

  • Creating a marketing sequence for a webinar and a live event
  • Growing a client’s team to assist and support growth
  • Looking at the sales conversation and how to improve it
  • Identifying the blocks that held someone back from stepping into their value and asking for their worth and creating a strategy to work through it and increase confidence

You’ve had over 6 months to see what’s working and what’s not. Focus energy in the direction of things that are working.

If marketing needs to shift, do it.

If who your ideal client is has changed, find them.

If networking hasn’t been on your calendar, add it.

This is the perfect time to look at the rest of your year. Let me know on the SSC Facebook or LinkedIn pages what you want to work on.

And if you want to chat with me further, reach out to support@slatersuccesscoaching.com. I’m offering complimentary breakthrough session calls next week. Get on my calendar.

I don’t go to events to find clients…I go to do something else instead

This past weekend, I had a group of 14 at the house. I always do a ton of entertaining in the summer, I don’t go to events to find clients_Ivy Slater2usually my kid’s friends make up a lot of the guest list, and I love to cook for them.

I’m always going to 3 or 5 different specialty stores to find the specific ingredients I want.

I look for fresh, interesting and unique.

When the weekend was over and I was going through the receipts from the many stops I made, I realized that how I shop for ingredients is the same way I network for my business and add potential relationships and clients to my pipeline.  

I look for events that will be filled with like-minded people. I want to go somewhere and connect with theI don’t go to events to find clients_Ivy Slater other guests.

I don’t go to find clients. I go to build relationships.

Those relationships turn into connections. Those connections turn into sales, referrals, friendships, you name it.

I attend at least one networking event per week and they are all different and unique (like my ingredients).

Some are geared towards women, others for business owners in a certain age range, others for coaches.

Just like I pick out a new cheese for a pasta dish, I pick out a new event to spice up my business.

I also spice it up by holding my own events. Even SSC Live, that is held annually, has a different theme every single year. I want people to learn as much as they can when attending one of my events, just as I expect to learn a lot when I’m the guest.

Along with learning comes those vital connections and building a pipeline. If you don’t have a pipeline in your business, it’s something you need to get into action immediately.

I fill my fridge with new ingredients just like I fill my pipeline with new people. Keeping everything fresh.

I add to that pipeline by consistently attending various networking events and building relationships with people from all levels of business.

Share with me how you are building your pipeline this Summer. If you’re struggling, STOP and reach out to support@slatersuccesscoaching.com to talk pipeline strategies and plans.

Hamilton and Sales

Scripts belong on Broadway. Like the amazing script for Hamilton, which recently won 11 Tony Awards, including Best Musical! A must-see show!

Scripts belong on Broadway, not in sales.

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Why do you think a sales script can increase your sales? It seems so silly to me. Rehearsing words from a page? Saying the same thing to every client?

Do you want to know my secret sauce for sales?

I’ve been in some form of sales for over 20 years and sold over millions of dollars in business starting in my 20’s, all without ever using a script.

When I was in printing, I never even carried a portfolio. It seemed selfish of me to show off my work when I didn’t even know what they desired. It was my job to show up, find out what they needed, what their existing problems were and offer the solution.

Does this sound similar to the way you show up for sales calls?  Do you clear your mind, open your heart and LISTEN?

You have to listen.

Listen to the problem, the pain points, the challenges. Take the focus off of yourself and onto the client. Ask questions and help them figure out what they need to move forward successfully.

Very often, there is a message or a dialogue that sits under the words that are actually being said out loud. Listen to that “under” message.

This happened to me this past weekend when I was enjoying some girl time with my friend and my daughter and her friends. It looked like rain Saturday, so we made a plan to go to a late afternoon movie.

As we piled in the car, I heard talk in the back about “the sun shining,” and “do you have to see the first movie to understand this sequel.” I heard the “under” message. They weren’t too thrilled about this movie idea.

I listened. Are you listening? Listen to what is being said AND communicated.

Raise your level of awareness and it will increase your sales. A great salesperson is a great listener. Couldn’t be more true.

What did we do instead of going to the movie? We went strawberry picking!!

Are you ready to listen? Need some help? You can always email me at support@slatersuccesscoaching.com to schedule a strategy call. I’d love to chat!

Business Clarity… What Does It Really Mean?

Remember when we had to actually take a camera with us on vacation? I
 took my Nikon. Remember when we had to wait to see our photos and hope that they turned out alright? Seems like a distant memory. With cell phones and the amazing technology we have right in our pockets or purses today, we can take high-quality photos right from our personal device.

The only problem is sometimes photos aren’t as clear as we’d like them.A grain of sand gets into our case or our hand shakes during a selfie and it comes out blurry. But, we can review and modify instantly and even retake if necessary. We can send it via email to a friend, text it to a family member, or even post to our social networks mere minutes after taking it.

So what does this have to do with business, Ivy?

Well, this week I’m talking about clarity. Clarity in your business.

You can start a business today almost as quickly as you can snap a photo and post it online. With online resources to create business entities and printers that can have your business cards ready in an hour, it’s business in a box.

And that’s all well and good, but just because you’re up and running, I want you to know that slow and steady wins the race. Clarity, plans, decisions, knowing why you are doing what you are doing and how you are going to do it is so important.

Clarity can be compared to using filters on your cell phone pictures. You may take what you think is a beautiful shot, but notice the lighting was off, so you go through those filters and you find the one that lightens everything up. Then you see that a part of your finger was in the shot, so you crop it out. And lastly, you find the perfect part to highlight, so you focus on that and blur everything else out. You took an imperfect shot and made it perfect because you were clear on what you wanted in the end result. You took the steps. You put in the effort. You made the time.

You knew exactly how you wanted that photo to look when you sent it off, so you did what you needed to do to make that happen. It’s the same thing in business. You create a product, you sell a service, you offer a course, whatever the case – it will need work before it’s ready for the world. Your idea (your photo) is beautiful even with all its imperfections, but getting clear (adding filters) on what you really want it to look like, what it really can and should look like, will change everything.

Clarity in your business means many things. It means clarity with respect to your goals, clarity with respect to your timeframes and deadlines, clarity on how you delegate tasks and manage your staff and clarity on your marketing, sales and money plans.

Be clear in every aspect of your business, and the end result will be one perfect business snapshot.


Tell me what you will get clear on this week and post it to our SSC Facebook Page or LinkedIn page. Looking forward to your answers.

 Photo Source: Janeadsheadgrant.com

 

Cheers to your Success.

Ivy

Plan For Your Business & Your Life

We’re switching it up this week. Ivy is bringing you the SSC newsletter via video!

Watch below as Ivy discusses planning for both your business and your life.

Watch Video Here 

If you have this working already why don’t you celebrate with us on the SSC Facebook Page and LinkedIn page.

If you are struggling with one of these, share it. The support you need is here for you and all you have to do is take control of your business and your life. STOP the struggle. The SSC community is support for everyone. You’ll be amazed at your results, when you just share and become a part of it all. Have a great week! 

 

Cheers to your Success.

Ivy 

Cookin’ Up A Business

Over the weekend I was cooking my great aunt’s Date Nut Bread. Making a recipe from a family member, especially a recipe that has been passed down and has been a staple in the family, always feels quite special to me.

It’s as if I was given a secret. Given a part of a past generation, given the opportunity to continue a tradition for years to come. It’s a great responsibility and an honor.

I was following along the recipe, adding layers and layers of ingredients, when I realized that cooking is a lot like building a business.So many layers that must fit together to create something wonderful.

 I was boiling the dates on the stove, measuring out the dry ingredients into a bowl, preparing the wet ingredients, and then combining it all into old-fashioned coffee cans.

Each layer was such an integral part of that recipe. And I started thinking about the three layers that really make up a business.

– Marketing

– Sales

– Money

A short list, right? Easy recipe, yes? Not exactly. Just like a pinch of salt could mean a variety of things to different people, those three ingredients must go into your business recipe to satisfy your tastes. Just like any recipe, it won’t please everyone. Not every Date Nut Bread suits all, but if it’s the right fit for you, you’ll find clients that want to join your table.

 Marketing and Sales make up the bulk of the recipe, the foundation for everything. The wrong consistency can spell disaster. You need a lot of mixing (networking); secret ingredients (creativity); tried and true baking methods (follow-up); and a great presentation (innovation and idea execution).

Money is the spice, in my opinion. Spices are very important, so know which ones taste right, just as you need to know the numbers in your business. I have said many times that money is not the end goal in your business, it’s just an energy source to get you to the places you want to be in your life. Spices add a lot of flavor to your dish, make them that much sweeter. And that is exactly what money does in your business. It gives you that added sweetness so you can pay off that debt, or take that vacation, or build that house.

So if you find yourself cookin’ up a business in the near future, take your time. Don’t rush. Pre-heat that oven, get your ingredients together, and then bake away!


Do you have a favorite family recipe? Share it with me on the SSC Facebook Page and LinkedIn page! And also tell me what ingredient(s) you are struggling with in your business: marketing, sales or money? 

Get caught up on last week’s SSC Minute Video!

Cheers to your Success.

Ivy