War Paint and the amazing women that changed the world of beauty

I love the theatre. I’m sure my passion for dance and performance plays into that and I recently saw the amazing show, War Paint.

The show tells the story of two beauty industry icons and rivals, Helena Rubinstein and Elizabeth Arden.

Both women founded cosmetic companies in the early 1900s and found massive success on their journeys.

Women leaders today can take a look at these dynamic women and gain inspiration and confidence that they can do whatever they dream.

Rubinstein was the oldest in a family of eight girls and made her way to Australia from Poland in her early 20s. She began working on a beauty cream formula, after her own mother had given her some to take on her trip, and by 1902 she was opening her first salon. She figured out that different skin types required different products and that was a huge discovery for that era.

Next it was on to Paris, where a few of her sisters worked with her and they were supporting their family back in Poland. Make-up was developed there and soon she found herself opening a salon in New York City, where her name and brand became very well-known. Her husband even wrote advertisements for her. Her business survived through The Wall Street Crash and two World Wars. She was a pioneer, always a step ahead in the world of beauty. She wasn’t afraid of trying innovative ideas like creating hormone creams or beauty products for men. She loved the industry and she made it her life’s work.

The youngest of five children, Florence Nightingale Graham, (later Elizabeth Arden) was born in Canada to a family that struggled financially. She eventually moved to New York and worked with her brother in the pharmaceutical industry. This is where she learned about skincare.

She opened The Red Door Salon in 1910 in New York City and would ultimately open salons internationally, in places like Paris, Rome and Hong Kong. She helped women see that make-up was not for the lower class (a thought at the times) that it was beautiful and ladylike, if applied correctly. The “makeover” was a concept started in her salons. Her business survived the Great Depression and at the top of her career, she was one of the wealthiest women in the world.

I encourage you to read more about both of these women.

The takeaway is simple. They had dreams, they had ideas, they had information to share and at the time, it wasn’t always information people were ready to hear. They were so ahead of their time and many of the beauty techniques we enjoy today, came from the research and creativity of these powerhouses.

If your idea seems outlandish right now, think about these women.
If you don’t think you can do it, think about these women.
If you’re scared, think about these women.

They were able to build empires at a time when women leaders were scarce. We live in a different time. This is our time.

Embrace your power as a woman and lead. Make decisions. Try new things. Fail. Get back up. Try again. Someone might be writing a newsletter about you and your company in 50 years.

Being liked is not always the solution

I wrote it. I looked at it. I thought it sounded a little different than I normally sound. I panicked.

I was was out of practice writing completely alone. Normally my copywriter and I collaborate. We have a discussion and we talk through ideas. But I did this by myself and as soon as I sent it to my team for review, I wanted to pull it all back.

What was I doing?

I was creating the application for my upcoming Business Success Retreat (BSR) and I was writing it to serious business owners. I was targeting a very specific group of people and I used really bold wording.

It was easy to write it, but then I instantly felt like putting it out there would make people “not like me.”

Why is Ivy talking like that? I thought she was nice. She’s being really pushy.

I am nice. But I also want people to succeed. When my clients work with me, I am clear and direct, so why was I struggling with being clear and direct in the language I was putting out there?

Being liked is not always not the solution. I know this and see it more and more as my brand and my business expands and grows.

Are you writing messages and content so people like you or so you make an impact?

Are you saying what you want or what you think they want to hear?

Say what you want to say, in a clear and direct voice, be bold, stand in your message and as you are building a bigger and bigger brand, your message needs to be clearer and clearer, stronger and stronger!

Review your website, marketing materials, speaking slides, emails. Review how you are communicating with others, your customers, your employees, your team, your associates. Are you clear, saying what you truly mean, being bold in your communication in all forms?

Are you confident and are you communicating confidently?

If you want to work on this, if you want to learn to stand strong in your message, be yourself and run a business on your terms, I invite you to check out that bold BSR application I wrote right here.

It’s happening June 27-28 in NYC and it’s a two-day, intense meeting full of surprises, breakthroughs, actions and fun. I’d love to save you a seat.

Know Your P’s

I was talking to a client just the other day who had over 6 figures out in proposals, yet wasn’t clear on where everyone was in the sales pipeline. She was worried about current cash flow in the business, because so much money was tied up in her proposals.

This is a great lesson for making sure you are identifying where each potential client is in the pipeline and taking steps to close them.

Proposals are great. Closed business is better.

  1. Don’t send a proposal blind, via email. Schedule a call or an in person meeting to review the proposal. By setting up a follow-up automatically, you’ve already made a huge step in closing the sale. You can answer questions and eliminate worry on the other end by talking it through right away.
  2. Get on the phone and find out where a prospect is in their decision making. Is it a yes, a no or a not right now. They will be happy you called. We are all busy and someone not returning your call is not a sign that they aren’t interested, it’s just a sign that they have a great business and they are busy closing their own sales. Calling shows you are being of service. Emails get lost and are impersonal.

My client contacted many of her outstanding prospects and the results were fantastic. They were happy that she took the time to touch base, because they really needed to talk to her.

I know picking up the phone seems scary at times. We feel like we are bothering someone or surprising them. That is not the case at all. Filtering through dozens of back and forth emails is a lot more bothersome than spending 30 minutes on a call. Plus, tone over email can be taken in different ways, whereas a phone call is direct and clear communication.

And that communication is key in booking business. Even though email is a necessity in this day and age, using the old fashioned phone is a real differentiator. You will see a direct effect on your sales, when you start dialing, instead of typing.

Work your pipeline consistently to create a full load of clients and a consistent cash flow. Find a few moments out of every day to reach out, say help, connect, stay top of mind.

If you want to talk your P’s, reach out to me at support@slatersuccesscoaching.com.

Backup is Key

I am going to be clear and consistent on this. You must have backup in running a business.

It’s fantastic if you have a support team around you. I commend you for asking for help and getting support. But what happens when a team member needs time off? Do you have people cross trained?

You need backup for your backup.

This is the difference between building a company or working for clients with limited resources, unable to grow. What is the vision for your company? Where are you going?

Are you training your team on various skills?
Or are you totally vulnerable and leaving important tasks to one person alone?

For instance, I want everyone on my team to have some knowledge of Infusionsoft. Why? Because when Liz, who normally schedules the newsletter to go out, is traveling, she shouldn’t have to worry or feel pressure to get something done when she’s not in town and I shouldn’t have to worry about it, either.

Backup steps in. Backup steps up.

My daughter, Alex, is seeing this firsthand. She is a new manager and is leaving for a few days to travel with me to San Francisco next week where I’m speaking. She is realizing she needs people to cover her role, in her corporate job. There’s no scrambling in her absence, just business as usual.

Everyone needs time off. Everyone needs a vacation. Everyone needs days to travel, sick days, mental health days. You name it.

You should be able to take the days off you need and your team should, too.

Train your team up and watch the support grow to new levels. This is important whether you run a small business with a handful of employees or a corporation with specific departments.

Each department is a small business and there should be members that can backup any other member. When pressure is low, productivity is high. Making someone feel like they are the only person who can handle a certain task is not fair. Not for the business owner or the support member.

Just the other morning, I was submitting an application for a speaking engagement, and everything was sent in by the due date. But they came back to me, asking for additional information and a VIDEO.

I was literally in bed, after a night of celebrating with family members, (my niece got engaged!) and had no makeup on and thought, how am I going to get this all done? I can shoot the video, but I don’t have time to submit the additional answers they need in the document.

One of my team members (on a Sunday, mind you) stepped up to help me get everything sent in before day’s end.

Backup steps in. Backup steps up.

I am so thankful for my team and I want them to feel just as supported as I do. If they need a day, they get a day!

How do you train your team so no one feels added or unnecessary pressure? Share with me on the SSC Facebook page.

If you want to talk further, reach out to support@slatersuccesscoaching.com and let’s have a conversation.

First Quarter Reflections

Three months doesn’t seem like a long time, but the first quarter of 2017 for SSC marked the start of the transition to a whole new world. I’ll be sharing a lot of that transition ongoing.

Commit to action. That was the name of the game.

I tell you this all the time and I promise, I do it myself.

In the past three months, WE, because it’s been a team effort committed to:

  1. Developing the plan moving forward for SSC.

We are going C squared.

Slater Success Coaching is turning into Slater Success, our work with Corporations is growing and evolving. Incorporating what we have always done, we are acknowledging the consulting work we do along with coaching.

  1. Revamping all the marketing material that have been out there forever.

This is in process. I posted a new bio to LinkedIn just last week. We are doing a complete overhaul of our website, capabilities brochure, talk topics. You don’t realize how much there is to update until you start the process.

  1. Putting ideas and processes in the right places, with the right people, and with the right actions so nothing gets lost.

My team and I use Slack, a great team conversation app, and we’ve added new and defined channels to keep workflow organized and up-to-date. Ivy’s Brain is a channel. Honestly, I go in there and dump ideas, so I can go back when I need it or my team can take the idea and run with it. No more Post-it notes all over my desk. Yes, this traditional Post-it addict is trying to reform and go “techie.”

If I reflect on the first quarter, it’s been all about asking ourselves a lot of questions and putting actions to the answers:

How can we do this better, faster, more efficiently?

What needs improved, updated, changed?

How are we growing, moving forward?

What is the next big move?

What do we need to learn?

Who do we need to know that we do not?

It’s been an exciting quarter and I really want to hear how YOU have committed to action. Tell me your process, your steps, your ideas. Share with me on the SSC Facebook page. Or, feel free to reach out for a deeper discussion to support@slatersuccesscoaching.com

On a walk, by the pool, even at dinner…this kept happening

My husband and I were recently in Austin, Texas for a wedding. Great city and wonderful wedding! This is the time of of our lives when we find a lot of our peers’ children are getting married and it’s fantastic to travel and reconnect with long-time friends.

Some I saw in Austin I’ve known close to 35 years. It’s these times of happiness and love, and also times of sadness and loss that bring families and friends together.

People traveled from New York, Ohio, Maryland, Florida and many other destinations to celebrate young love and new beginnings.

I share often that there is no hard line between professional life and personal life and this weekend really brought that concept to light with crystal clarity. I was catching up with old friends, we were sharing stories about our families, and what we were up to in our lives and careers.

I was surprised to find out a bunch of people follow me on social media, watch my weekly videos, look for my insights on business strategy, sales, networking and fun.

On a morning walk, I learned a friend was not asking for their value in their consulting work and consistently undercharging. A small chat started from that.

By the pool, I met a friend of a friend who is all about women empowerment and started a non-profit for young women. Another wonderful discussion there.

A woman at my table at dinner shares mutual interests with me in helping women grow in their careers and businesses. Yet another great conversation.

I love learning and did a tour of the city and the hill country, where we were escorted by a wonderful tour guide from Austin Detour named Jason. He shared how the company was growing, setting yearly goals, the expansion plans and how as a musician he is creating his success in music and sharing the love of his city with others. I loved hearing his story.

I met new people and reconnected with others in almost every situation that weekend and we ended up talking business. Relationships began and relationships grew.

I ask you today to look at your old and new relationships, those based on friendships, based on business, based on mutual friends. They really are all one.

Are you embracing every relationship? Where are you finding new ones? How are you building on the ones you are finding?

Share with me on the SSC FB and LinkedIn pages!

Can you answer these questions?

I have to get that marketing strategy completed.

I have to go to that networking event in the city.

I have to call that client back about their invoice.

I have to post more on social media.

I have to…

STOP AND ASK MYSELF TWO QUESTIONS!

What? & Why?

Last week, I hosted a BSR and spent two fantastic days with business owners at all levels and stages of their careers.

Everyone felt really stuck in the work and what needed to get done. So we turned off that part of our brains for a moment and we talked about what is important to them and why it’s important. Two really simple questions.

I talked about buying a timeshare. Was I really buying a timeshare or was I buying a ski holiday with my family? You know the answer.

We buy ‘things’ but we actually buy time, experiences, happiness. My adult children love to ski with us, it’s something we really enjoy as a family and a trip we always plan.

In business, we work for ‘money’ but that’s not what we want. Money is just the energy of what we really want in our lives, what is important to us and in today’s currency model it is how we achieve it or purchase it.

What do you want and why do you want it?

I encourage you to create a list to make it really top of mind.

If you want to share your list with the SSC Community, please do so on the SSC Facebook page. And let’s support one another as we share. If you want to reach out and talk because your what and your why are not clear, I’m here. Schedule a chat right now.

A Nor’easter story today

It’s a snowy day in New York City as we deal with the latest winter storm, Stella, which got me thinking about storms in business and storms in life.

How do you react when a big storm, either professional or personal, comes into your life?

The saying that it’s not about the problem or the crisis, but how you respond to it that matters, is so very true in both scenarios.

It’s happened to me a lot in my life, an easy example is when I travel. I’ve left early, stayed an extra day, changed the original plan and didn’t let it affect my mood. Sure, I might have felt inconvenienced or even a little angry at first, but responding with a negative attitude and letting it take over, is just about as useless as it gets.

This week I’m hosting a BSR and normally I’d be spending extra time in the office to get everything ready. But I planned ahead and knew I’d be working from home, so I spent time yesterday gathering everything I needed and talking with my team to make sure we were all on the same page.

If you make things into a big deal, then they become a big deal. If you go with the flow and continuously show up 100%, you are on the right path.

Today, we were prepared for this storm. We knew it was coming. We planned on working from home, we rearranged travel plans, or maybe we got on Netflix and planned an entire snow day of watching movies!

Other storms, we don’t see coming. We can’t see coming. How do you respond to those?

A client isn’t happy, a technical problem ruins a webinar, someone in your family becomes ill, you need to repair a major issue in your home.

Do you get upset and begin to stress? Or do you break down your options and take action?

You know I always say, TODAY I CAN. Figure out what you can do to navigate through the storm.

And ask for help if you need it. We shouldn’t weather any storm alone. We are all on this journey together.

What are you doing today? How did the storm affect your plans?

Share with me on the SSC Facebook page.

Relationships & Abundance, a Win, Win

“What is called Genius is the Abundance of Life & Health”

– Henry David Thoreau

A fitting quote for how I’m feeling today. I was recently asked to join a girlfriend at a workshop with Rick Jarow, author of Creating the Work You Love, and I thought it would be a wonderful girl’s day out, which it was! It was also one of those experiences that made a huge impact on me personally.

What I found to be incredible was the talk about relationships.

Yes! Relationships was one of Rick’s core foundations in Abundance.

How relevant that is to SSC right now!

If you’ve been reading my emails, my newsletters, following me on social media, you’ve seen I’ve been writing about and sharing a lot of videos, even presenting an entire webinar, on Relationships! By the way, if you missed that webinar, you can still access the recording until midnight Wednesday, March 8th.

He talked about the alignment of relationship and community, a core value of mine, and a founding principle in Slater Success. He went on to say “I am nothing without relationships” and I couldn’t agree more.

We spend so much of our time on various devices, computers, phones, iPads, and we must not lose the value of relationships, actually talking to someone on the phone, or meeting for lunch.

Right before I sat down to write this newsletter, I had a fabulous phone call with someone I was connected to recently.

He came on the phone and said “Thanks for connecting. We have already hired marketing consultants, company culture consultants, etc., and we have more sales than we know what to do with and I need to go put out some fires.”

I told him I did not want to sell him anything and we continued to chat about the fires and problems in his organization.

We really got to know one another and started developing a relationship that I believe will last a long time. Will we eventually do business together? I would venture a guess and say yes.

Do you enjoy the process of building relationships?
Are you patient with the business development that will sustain a long-standing business?

I want to share Rick’s other points of Abundance:

Gratitude, Relationships, Compassion, Pure Awareness, Heroic Action and Peace.

I find joy in the inner work I do and I always see the results in my business by working the outer actions I take to grow, with the inner work I do to grow.

As always, if you want to reach out, I’m here. Just email me at support@slatersuccesscoaching.com

This tip is sweeter than chocolate

Happy Valentine’s Day! Sending my love and support to you and instead of a box of chocolates, I’d like to send a tip that will make your entire year sweeter.

Identify your number ONE source of income.

Think about it, right now. Write it down.

This is the part of your business making you the most money, the quickest.

You have various streams of income. You sell programs and services, you participate in speaking gigs or conferences, you receive money from book sales, etc.

Once you’ve identified number one, I want you do some work in that area. Focus on what actions you can take daily to increase that income further.

Example. If you run a sales program every March and it makes you the most money all year, break down the process and analyze why.

Are you targeting a more ideal client?
Is the program length the same, shorter or longer than your other programs?
Is the copy and message really on point?
Do you use affiliates in promotion?
Is the time of year making a difference?

Also, analyze the numbers around that program.

Are you spending the most money in advertising for this program?
Do you get a great ROI from social media ads?
Are the payment options different than what you offer elsewhere?
Is this the best breakdown of time spent versus income made?

With all the facts in place, you can form action plans to increase revenue. Maybe this program can run twice a year. Maybe you can increase the cost of this program, due to its popularity. Maybe you can collect new testimonials and create an even better sales page.

Identify your number ONE source of income. Do the work. Make more money.

If you’re ready to work on your business and you need support, feel free to reach out anytime to support@slatersuccesscoaching.com