Speak. Someone is listening.

If you’re planning your 2018 marketing, let me ask you something. Is speaking part of it? If it’s not, why?

I can probably answer that question for you.

  1. Lack of opportunity
  2. Fear of public speaking
  3. Nothing to say
  4. Unsure of the benefits

I assure you that every single one of these will be a moot point by the end of this newsletter.

Lack of opportunity. This is a myth. There are opportunities everywhere, including ones you can create yourself. From chambers, to women organizations, to conferences, trade shows and everything in between, speakers are always in high demand. Use your resources to research what is out there and would work for you. Hey, I’ve even traveled to other states in order to speak, mixing a business trip with a personal trip. Don’t just look locally. Branch out and get out there!

Fear of public speaking. How do you get over fears? You conquer them. So every time you get up on a stage, your confidence grows. I used to be terrified to speak. Sweaty palms, stumbling on words, forgetting to smile. It took practice, but now when I get on a stage, I’m a lot more excited to share my message than worried about a word I might slip up on. Start in a small room and work your way up to the big stage. Think of all the fears you had when you started your business and how you overcame. This is just another one to cross off the list.

Nothing to say. I KNOW you have something to say. And I know you have people that need to hear your message. Start writing down your story, your background, your experiences, your successes, your failures. I guarantee you have some great advice to share. If you’re funny, make it funny. If you’re serious, make it professional. It’s up to you! Just start writing and you’ll be amazed at what comes out.

Unsure of the benefits. Speaking is NEVER a bad thing. You gain confidence, exposure, network, meet new people, etc. I’ve spoken to a room of hundreds and if I impacted just one, that was all that mattered. That one might have became a client, or referred me to another client, or introduced me to someone that changed my whole business. The benefits far outweigh the risks. Trust me.

Speaking is a KEY marketing tool and I want you to start using it if you haven’t before. If you need help getting started, feel free to reach out to support@slatersuccesscoaching.com