I want my Starbucks and I don’t care who knows it

There we were, getting our son Bryce moved into his new apartment in California and exhaustion from travel was starting to set in.

I needed coffee. And I needed it fast.

My husband said he saw a few coffee shops in the area and started to look on his phone for options when I quickly stopped him.
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“I need coffee, but more importantly, I need Starbucks,” I told him.

He glanced over at with me a small smirk as I pulled out my phone and opened the Starbucks app.

I simply knew what I wanted and that was Starbucks non-fat latte, extra hot. I’m not just a casual visitor at Starbucks, I’m a lifelong customer.

When you’re dealing with clients, you don’t want the client that comes in for a quick visit and never returns.

You want the client that continues to come to your organization for their business needs. You want to build a loyal and trusting relationship. You want to be the ‘go to.”

You can do that by being present, available, helpful and consistent.

I know when I walk into Starbucks and order my drink, it’s going to be exactly what I want and what I need.

Make sure your clients see your organization as a resource they need in their life.

Be present: Follow-up and say hello. A phone call goes a long way. Your sales team should be making these calls often.

Be available: Lend a hand, help with a promotion, sponsor a trade show. Do what you can as an organization to show your support.

Be helpful: Connect clients with other contacts and get them business. It’s a win-win all around.

Be consistent: Ensure you and your team are doing good work that makes an impact. It’s easy to sell something people already want.

Going back to our women in leadership series, Starbucks has quite a few women at the top.

In fact, a quick check of their website and I counted 19 women in senior Vice President, executive Vice President and other leadership roles, covering everything from creative development, to marketing and finance.

Starbucks has also stated that male and female employees doing the same job are paid within 99.7% of one another.

What fantastic news and a great example of a company working to stop the gender
wage gap.

So, next time you stop into my office for a visit, if you want to bring me my grande latte, (remember non-fat and extra hot), that would be pretty awesome.

If you want to talk about building and nurturing relationships, please reach out to support@slatersuccesscoaching.com