SSC clients share their amazing success stories

What a summer! Our series on women leaders was so fun to write. And I thought the best way to end the series would be to feature a few Slater Success Mastery clients. These four women have graciously opened their hearts and shared a little about their journey.

 

“I had a regular corporate job, was moving up the ladder, everything was going fine, and then 11 years ago, I was diagnosed with cancer. That made me look at the world differently and I realized what was important in life. It’s not what you have, it’s who you have and how you can make a difference in this world. Since that time I got divorced and started my own business. I am now a very, very happy person who sees the world with shining eyes. I’ve gone on cruises to Greece, bicycled through Hungary, rappelled down two buildings in Philadelphia and gone dog sledding in Canada. Why? Because I can! My business is booming. I love that I provide value to other businesses out there. I am a mom to awesome kids, a role I love, and life is good.”

-Amy Andersson, Owner, Price Turner CFOs

 

“It was never an easy road. I was born with a spinal deformity, an invisible disability. I have two children with Tourette’s Syndrome and my mom deals with various health problems. I feel like these challenges were given to me because I can handle them. I am worthy of the life I’ve created. I spent 17 years in the corporate world. I left what some would call a dream job (great salary, working from home) to find MY dream job. It took a lot of courage and support from those around me, people like Ivy, for me to take that step. She believed in me and the fact that I’ve been able to create a thriving 6-figure business in a short amount of time is testament to the work of coach and why I’m in this line of work myself.”

-Emily Golden, Mentor Coach & Affiliate, Accomplishment Coaching

 

“I left Washington DC three years ago to come to New York City. It was the scariest thing I ever did. I didn’t know anyone. I didn’t have a support system. It opened me up to a whole new world. I am most proud of this current chapter of my life, because it has given me the chance to carve out my own definition of womanhood. I come from a large family and a tight-knit community. It was hard to find my own identity at times. Creating my own business has given me leverage to do what I love to do and redefine my own story.
This chapter is all about creating my story in the city of my dreams, traveling to 10 countries, pursuing my current love of yoga, going to Broadway plays when I want and enjoying the freedom to live a life of which I’m proud. I’ve written two New York Times bestsellers, written with noted celebrities, artists, musicians and I pinch myself sometimes, thinking whose life is this? And then I say, this is my life. I get to own it, love it and love it with no apologies.”

-Leah Lakins, Founder & Editor, Fresh Eyes Editorial Services

“I’m excited about my new life as an entrepreneur. The corporate world was not lighting me up anymore after 20 years of watching the disconnect between manager and employee. I knew there was something else I was meant to do. I could help people. I could do something better. I could make people want to show up for work on Monday morning. As long as you keep showing up, great things happen. Only losers quit. I believe we are all winners, it’s why I named my business the way that I did, and how we reach our dreams is our own unique story.”

-Kathy D’Agostino, Owner, Win at Business Coaching

$100 For A Bottle Of This?!

People invest and pay for value! It’s true. During my retreats last Slater Success Coaching Ivy Slaterweek, one of the activities we did was take a private tour of a five-year old distillery, Hillrock Estate. It was interesting and exciting to learn about the development of the business, the marketing and sales strategies, as well as how they’ve grown since their inception in 2012.

One of the facts we found most interesting was that their first bottle was not put out to market at a low price point. In fact, it cost $100! And five years later, their products consistently range from $80 to $100 per bottle, including Bourbon, Rye and Single Malt.

The SSC retreat ladies had a lot of questions…

Your first bottle at such a high price?

Don’t you start low and build up?

Did people actually pay that?

Slater Success Coaching Ivy Slater 2I sat back listening to this and realized it’s such a common thought amongst business owners. That a low price point is the only way to start.

I don’t agree with this thinking at all, by the way. Why do we always want to start small? Do you really want to play small?

Hillrock had a lot to say in response to those questions…

They told us they knew from the beginning they were going to enter the market with a product that had value and wanted to set themselves apart from the little guys. They felt they had too much integrity to put out a product that was not high-quality, and they consulted with the best people in their industry to make sure their standards were exceeding the average.

I got to thinking about the beginning of SSC. I came into this business with little self esteem and hence did not see my value.

I was running a seven-figure printing business and didn’t see the correlation in the experience I brought as a business coach. I invested in training in one of the top international coach certification programs, yet still didn’t see the value I brought to the table.

I was new, so I felt I had to price as a newbie. I hear this so often, especially at retreats when we really dig into things like rates and value.

I grew and learned that the value is in the results in which the client receives. Once I figured that out, I stepped into my value. I now guide my clients to step into their value and shift their business perspective.

Here’s a great example: Just a couple of years ago, I had a client who launched a line of young girl’s clothes with a specific niche market. Yes, I love and endorse a niche market. The price point when launched was approximately $100 per dress for a 2-6 year old.

I can hear some of you saying “WOW, who puts their little girls in a $100 dress?”

They were so well received that it was picked up within the year by some of the top department stores. The buyers of this line as well as Hillrock, value high quality, something that is special and important to them.  

How do you price and ask for your value?

  • First, identity the pain points of your client and what the problem is you are solving.
  • Next, see the value in the results for the client.  
  • Step out of the “am I worth it”  – “am I good enough” emotion and see the importance to the clients in the investment.

This was a game changer for me when I struggled with this in the early days. Then I started seeing the results. Clients doubling their income and a client who went from $25 per hour to $20,000 per month. Get out of your own way!

If you’re struggling with this, STOP, click right here and schedule some time to chat with me.

Have you done this recently?

This is a busy week for me. I’m hosting two retreats! I’m not going to lie,Creativity = Money…REALLY? I kind of feel like a kid that’s getting ready for their first day of school. I’m nervous, excited and getting prepared.

Stepping away from your business is such an important tool to growth. I know you feel like you can’t get away. Client work will suffer, invoices won’t go out, travel is too expensive. The excuses have to stop. Because the only regret you’ll have if you go is why you didn’t do this sooner!

Besides meeting with other business owners who share your passion and drive, gaining fresh ideas and a fresh perspective are often the biggest takeaways from a retreat.

It’s July. 2016 is halfway over. I know you made plans, budgets and projections in January, but when’s the last time you checked in? Here are three things you should do this July:

  • Review your finances for the year, compare them to the previous year
  • Evaluate your marketing and sales strategies
  • Revise and adjust your business growth plan for the rest of the year (get to a retreat if you can)

We are covering all of the above at the retreat this week, along with:

  • Creating a marketing sequence for a webinar and a live event
  • Growing a client’s team to assist and support growth
  • Looking at the sales conversation and how to improve it
  • Identifying the blocks that held someone back from stepping into their value and asking for their worth and creating a strategy to work through it and increase confidence

You’ve had over 6 months to see what’s working and what’s not. Focus energy in the direction of things that are working.

If marketing needs to shift, do it.

If who your ideal client is has changed, find them.

If networking hasn’t been on your calendar, add it.

This is the perfect time to look at the rest of your year. Let me know on the SSC Facebook or LinkedIn pages what you want to work on.

And if you want to chat with me further, reach out to support@slatersuccesscoaching.com. I’m offering complimentary breakthrough session calls next week. Get on my calendar.

How do you do? I’m Ivy.

If you’ve been a long-time follower of my newsletters and work, you’re wondering why I’m introducing myself.

We know who you are, Ivy.
What is this about?

As you read this, I’m hosting my annual event, SSC Live. Yep, it’s happening today, right now. And I’m sharing my story with a room full of hopeful and eager entrepreneurs. A room full of people who have made the very important choice to work on their personal and professional development with me. I’m honored.

So, like I said, I’m Ivy.

I’m a mom to two really wonderful kids. Sometimes I wonder how they got to be so darn grown up and in charge of their own lives. I’m proud of their every accomplishment and every moment we spend together I cherish and hold dear.

I’m a wife to a hard-working, romantic and amazing man. After 30 years, I can honestly say I still get butterflies when he walks into the room after a long trip and I can’t think of a better travel partner, best friend and husband.

I’m a daughter, a sister, an aunt, a cousin, a friend. Time with my family and friends is more valuable than anything money can buy. Cooking with my mom, hosting holidays, attending weddings and graduations, it’s having these moments together that mean so much.

I’m the proud owner of Slater Success Coaching and I adore what I do. My clients are like part of my family and my team is the most supportive and encouraging group of people I have ever known. I feel like I get to live every day in a dream. I am doing work that I know is changing lives and there’s no better feeling.

I’m a lover of dance, yoga, fitness and travel. I love New York City, a great pair of shoes and dinner with my best friends. I love meeting people, learning, and above all, I love living. Every experience I encounter has made an impact on my life. I wouldn’t erase a single one.

Who are you?

I really want to know. Not just about your business, but about YOU. Your personal story, your background. What are the people, places and things in your life that cultivated you into the person you are today?

I want you to think about YOU today. Think about your story and share it with your audience. Whether it’s in a blog post, a social media status, at your next event or over the phone…share who you are, because you are truly wonderful.

I’m Ivy.

Who are you?

Share with me on the SSC Facebook Page and/or LinkedIn page.

Creativity = Money…REALLY?

 

Stepping Outside The Comfort Zone

One of the things I love about my business is that I have created retreats as Creativity = Money…REALLY?
parts of different programs I offer. I have seen entrepreneurs thrive from these retreats, stepping outside of their comfort zone and into the next level.

Sometimes it’s a room full of strangers. Other times, a small intimate community or family who works one-on-one with me and gather several times a year to support and grow their businesses.

Keywords for Success

Recently, I held a “Money Masters” retreat. These are my high-level clients and we worked together using two keywords: Creativity and Structure.

I truly believe in the combination of these two powerful words as ingredients for growth in your business. Too often, entrepreneurs ignore the importance of Creativity and the vital piece it plays in development.

Systems and Structure are great, but a business lacking Creativity, lacks the power to expand.

During the retreat we looked at wildly successful business people like Bill Gates, Sara Blakely,  Richard Branson, Elon Musk and how they are always on the cutting edge of Creative.

Start with Structure and then use Creative ideas to build it into a system that expands, develops and creates income.

One of the fun activities we did to bring home the key aspects of Creativity and Structure was a cooking class, just for us, with a private chef.

Development of a recipe begins with the Structure, the primary ingredients. Then, of course, the Chef adds their own flavor and Creativity to the dish to make it in their own style. Those unique styles set famous chefs apart from ordinary ones.

Be the Chef in your business. Get creative! What is one Creative idea you’ve had lately that you really want to explore further? Share with me on the SSC Facebook Page and LinkedIn page.

 

Ivy

The Greatest Tears

Last week was a wonderful celebration as the members of Ivy’s Money League (IML) came together for a two-day retreat in New York City.

There were many celebrations of success, as well as tears shed, as we worked through the next growth steps of everyone’s business.

One thing I learned when building SSC, 

is that the flow of tears has been a great asset to me.

This is not about being a cry baby, it is about transformation!

As a business coach, and working with my own coach over the years, this is what I have learned:

  • When I cry, it usually leads to a breakthrough for my business.

  • At those breakthroughs come transformations that help me grow my business.

  • I can truly attribute every major breakdown to the transformation that often resulted in $100K in growth.

Sounds awesome, right?!

As I witnessed the IML clients having their breakthroughs, I thought to myself, how amazing it is to be surrounded by a community we refer to as a family. True support systems for one another.

Many of the clients were apprehensive about crying, breaking down and expressing their emotions in such a public way. They weren’t used to that vulnerability and I knew just how they felt.

My first “breakdown to breakthrough” came at a very uncomfortable time in my life. 

I find it important to be transparent, so here’s my story…

It’s January 2011. I went to Charlotte, NC for a retreat with a coach that I had met once before and had been conversing with. I was fearful to get on that plane and make this meeting happen, but I knew I needed to do something different to grow the business.

There I was, standing in the front of a room full of strangers and I was called out on what was not working in my business and what actions I would take to change that.

I felt the tears flowing, actually POURING, from my eyes.

I felt humiliated and embarrassed. I was not surrounded by people I knew, a community I felt comfortable with, or family I could count on. But, I realized those tears were exactly what I needed in that moment.

That breakthrough was paramount for me. I had been running a million dollar printing company and then all of a sudden when I started SSC, I wasn’t even selling $30K per year.

After the tears, the breakdown… I crossed $100K that year.  

I am so proud of the IML family. They supported one another through those very important, life-changing, defining breakthroughs. I know we are kicking off a great 2016!


Have you had a breakdown to breakthrough you want to share? Please do so on the SSC Facebook Page and LinkedIn page.

 

Ivy

Recognize Your Uniqueness, It Helps Close Deals, Here’s Why…

Here at the retreat, we have been talking about the many different remakes of the song “Bohemian Rhapsody” by the British rock band, Queen.

It’s a beloved song and each musical artist brings their own unique style to the table when they sing it. Here’s just a few examples:

Queen 

Elton John + Queen + Axl Rose

Adam Lambert + Queen 

Kanye West

Pink

The list goes on and on. Yes, it’s the same song, the same melody, but a truly different sound from one voice to the next.

It’s the same thing when it comes to business. There are many life coaches, nutritionists, business coaches, lawyers, photographers…but each one brings their own style, their own voice to their work.

Recognize what sets you apart, what makes people stand up and say they want to work with you. That is your selling point. That is what will get people to sign on the dotted line. You are a business coach because____________. You are a photographer because_____________.

No one will fill out the blank exactly the same as the person before them. We started our businesses because we had a passion, a story, an experience. We wanted to bring our gift to the world and we had a message to share. That message and how we share it is unique to us, even if the umbrella of what we do is similar.

When Adele comes on the radio, we know. When Ed Sheeran comes on the radio, we know. Just a few examples of voices that are unique, recognizable, powerful and make us feel a certain way.

You have a voice in this world, a unique viewpoint, special experiences, amazing stories of where you came from and how you got to where you are, and your clients will connect with you on a deep and personal level when you show that side of yourself. Be open and honest. Be you.

Use your silly quirks to your advantage. Use your signature style to stand out. Use your sense of humor to win over a room. Whatever the case may be, create a demand for yourself because of who you are. And believe me, you are something special!

What makes you stand out? Tell me on the SSC Facebook Page and LinkedIn pages.

Cheers to your Success.

Ivy

Tips For A Successful Event

My mentor has a saying and a book out that says, “The Way You Do Anything is the Way You Do Everything.” This week in my life sums up that expression. I wanted to share some take away teaching points.

This week was action-packed. We held our fabulous SSC Live event last Tuesday. I am sure you saw the photos and videos via newsletter or social media. We packed the house with 75 business owners working on their Marketing, Money and Sales plans and concluded the day with an amazing networking reception hosted by our sponsors full of fun, laughter and prizes

I also hosted a gathering of my daughter’s and nephew’s friends, a total of 30 young adults, as well as other family members, for a Saturday evening BBQ.

I cannot reinforce enough that life does not stop for business and business does not stop for life.  How do you achieve both? It goes back to “The Way You Do Anything is the Way You Do Everything.”

 How did I pull off both events? Here are three tips:

  • Have a plan of action. Don’t wing it! Know how the components will get accomplished and know your timing

  • Have a great support team. You must delegate to be a success in anything. Stop trying to be a hero or a martyr. There are brilliant people out there… why do you think they cannot take care of things? They can! Be clear in your expectations, be clear in the assignment and be clear in your coordination of the follow-up. Most importantly, make sure there is open communication between you. This is the way questions get asked and tasks get accomplished with ease.

  • Calendar out your plan. When is what going to be done, and of course by whom. We started planning SSC Live months ago and because we had planned ahead I was able to work with my family on the “house party” the last two weeks. In both cases, everyone had assignments, due dates and lines of open communication.

  • Seriously, have open communication. This is not just about what you need to do and acting like a dictator. It is about talking together on how things will get done, sharing when they are accomplished and celebrating all the little things along the way in the journey.


The key to success is a great plan, coupled with a great team and open communication. If you have all three, celebrate with us on the SSC Facebook Page and LinkedIn page. If you are struggling with one of these, share it. The support you need is here for you and you need to take control of your business and your life, and STOP struggling. The SSC community is support for everyone. You’ll be amazed at your results, when you just share and become a part of it all. Have a great week!

 

Cheers to your Success.

Ivy 

Branding Basics and SSC Live!

Today is the day… SSC Live is happening and I am so excited! Months ofplanning and hard work have finally come together. Seeing the room set-up, the workbooks on the table and all the other little details that went into today, one key thing comes to mind: branding.

The Slater Success brand is clean and elegant. We have worked very hard to achieve this and stay consistent across the board. I have always gone for simple and elegant, even when I had my printing business, Slater Graphics. Finding the brand style that fits you and your business personality is imperative in your marketing efforts.

At SSC, we have added a touch of fun to our designs. I have had amazing support and input from my team to create SSC Live for 2015 and I want to say thank you. Linda – our graphic designer, Matthew- our message man, and Terran – holding us all together and working on the daily tasks to keep us moving.

The key to consistent branding across the board is all in the details. So how do you get started figuring out what those details are?

  • Figure out the type of personality and look you want with your brand

I mentioned that SSC is simple and elegant with a splash of fun. Maybe you have a certain word in your business name that you want to highlight or specific colors that you can use to bring out emotions. If you’re a massage therapist, for example, choosing calming, cool colors will give the sense of peace and relaxation. On the other hand, if you are a designer, you might use bold and powerful color choices. Think about every little piece of your look: fonts, logos, images, uniqueness.

You might think that there’s no way to stand out in this competitive world. But I assure you, there is. Even doing something simple like instead of getting a square business card, getting one with rounded edges. Do the things that work with your personality. Look for the subtle differences that will make an impact.

  • Figure out what you stand for: your brand message

The message for SSC is that, “It’s Only Money.” We know that money is only a vehicle to getting what you really want out of life (spending more time with family, traveling, etc.)

You began your company because you had an idea. You had something important to bring to the world. Ask yourself, “why am I doing this?” That should give you your message. Let’s go back to the massage therapist. She/he would probably answer that question by saying, “I want to help people.” Perfect answer.

Find words, phrases, or slogans that support your answer to use in your messaging. Keep your copy consistent, the same themes, ideas. People will get used to the way you write, the way you speak, and your brand will become recognizable. I hope when people think of me, they hear “it’s only money,” playing out in their heads. Get into your clients’ heads with your message. Surround yourself with the right people to help you craft these messages. If you aren’t a branding expert or a writer, don’t worry, you don’t have to be.

  • Believe in your brand, live it

This might be the most important message of all. You can create killer copy, amazing images, fantastic logos and super-packed events, but if you don’t truly believe in your brand, none of that matters. Everyone who reads your newsletters, comes to your events, reads your website, they need to know that you are 100% in and that you live your message. Your passion, your dedication to your brand should be easy to see and that will give clients the courage and confidence to trust in you and use your services over someone else.

And remember, if your current brand image, message, etc. is NOT working, think about rebranding. It’s a great way to take a look at your current efforts and you can create a launch and buzz around the revamp.

Tell me, what is YOUR brand message. What do you stand for? Head on over to the SSC Facebook Page and LinkedIn page and tell me!

 

Cheers to your Success.

Ivy

What’s Freedom

“Everything that is really great and inspiring is created by the individual who can labor in freedom.” – Albert Einstein

The 4th of July is a great holiday to spend time with family and friends, having BBQ’s, watching fireworks, swimming, taking a trip to the beach, just having a lot of fun.

Let’s take a moment to truly remember what July 4th: Independence Day is all about: Freedom. Being free and living free.

This is the core of what we have created in our nation and I hope for you, also what you have created in your life.

I work with entrepreneurs to help them create their own personal freedom and live a wonderful, joyful and fulfilling life. Their business, YOUR business, is the tool to achieve this.

I want to ask you…is this happening for you in your business? Are you living a fulfilling life?

Last week my high-level clients, the Money Masters, gathered for our Spring/Summer retreat.

These are business owners on the journey to living a joyful and fulfilling life and I wanted to share with you a few points of our retreat.

I asked everyone to take a giant step outside their comfort zone for the 2 1/2 days we were together, and they did. These ladies worked hard and did things that would enable them to grow.

Please know that every time you do something outside your comfort zone, every step you take in growing your business, you also grow as an individual. You take another step forward in living Your Freedom.

There were several great takeaways that I am happy to share from these ladies:

  • When I work hard, I get to play hard, loved seeing Tony Bennett and Lady Gaga perform together.

  • I saw what I was able to accomplish with much less time and energy than I expected. I had been avoiding a certain task and when asked to take control and get things done to move my business forward with an eight minute window, I got much more accomplished than I expected to.

  • I felt so uncomfortable and intimidated when asked to do a sales conversation in front of an audience. When the retreat was done I knew all the sales conversations in the future would be done with confidence and much more grace than I had done them previously. I also know I will be focused on the client, and not me.

Above is a photo of our group picnicking at Tanglewood for a concert with Tony Bennett and Lady Gaga, and that is a newsletter all to itself!

Our retreat was focused on Sales and that word has too many business owners uncomfortable, yet without Sales you aren’t in business. If you aren’t bringing in sales, aren’t growing your business, I ask you..are you truly living a life of Freedom? I know you can get there. If you want to chat, send me an email at support@slatersuccesscoaching.com


Join me on the SSC Facebook Page and LinkedIn page and tell me what Freedom means to you.

 

Cheers to your Success.

Ivy