SSC clients share their amazing success stories

What a summer! Our series on women leaders was so fun to write. And I thought the best way to end the series would be to feature a few Slater Success Mastery clients. These four women have graciously opened their hearts and shared a little about their journey.


“I had a regular corporate job, was moving up the ladder, everything was going fine, and then 11 years ago, I was diagnosed with cancer. That made me look at the world differently and I realized what was important in life. It’s not what you have, it’s who you have and how you can make a difference in this world. Since that time I got divorced and started my own business. I am now a very, very happy person who sees the world with shining eyes. I’ve gone on cruises to Greece, bicycled through Hungary, rappelled down two buildings in Philadelphia and gone dog sledding in Canada. Why? Because I can! My business is booming. I love that I provide value to other businesses out there. I am a mom to awesome kids, a role I love, and life is good.”

-Amy Andersson, Owner, Price Turner CFOs


“It was never an easy road. I was born with a spinal deformity, an invisible disability. I have two children with Tourette’s Syndrome and my mom deals with various health problems. I feel like these challenges were given to me because I can handle them. I am worthy of the life I’ve created. I spent 17 years in the corporate world. I left what some would call a dream job (great salary, working from home) to find MY dream job. It took a lot of courage and support from those around me, people like Ivy, for me to take that step. She believed in me and the fact that I’ve been able to create a thriving 6-figure business in a short amount of time is testament to the work of coach and why I’m in this line of work myself.”

-Emily Golden, Mentor Coach & Affiliate, Accomplishment Coaching


“I left Washington DC three years ago to come to New York City. It was the scariest thing I ever did. I didn’t know anyone. I didn’t have a support system. It opened me up to a whole new world. I am most proud of this current chapter of my life, because it has given me the chance to carve out my own definition of womanhood. I come from a large family and a tight-knit community. It was hard to find my own identity at times. Creating my own business has given me leverage to do what I love to do and redefine my own story.
This chapter is all about creating my story in the city of my dreams, traveling to 10 countries, pursuing my current love of yoga, going to Broadway plays when I want and enjoying the freedom to live a life of which I’m proud. I’ve written two New York Times bestsellers, written with noted celebrities, artists, musicians and I pinch myself sometimes, thinking whose life is this? And then I say, this is my life. I get to own it, love it and love it with no apologies.”

-Leah Lakins, Founder & Editor, Fresh Eyes Editorial Services

“I’m excited about my new life as an entrepreneur. The corporate world was not lighting me up anymore after 20 years of watching the disconnect between manager and employee. I knew there was something else I was meant to do. I could help people. I could do something better. I could make people want to show up for work on Monday morning. As long as you keep showing up, great things happen. Only losers quit. I believe we are all winners, it’s why I named my business the way that I did, and how we reach our dreams is our own unique story.”

-Kathy D’Agostino, Owner, Win at Business Coaching

First Quarter Reflections

Three months doesn’t seem like a long time, but the first quarter of 2017 for SSC marked the start of the transition to a whole new world. I’ll be sharing a lot of that transition ongoing.

Commit to action. That was the name of the game.

I tell you this all the time and I promise, I do it myself.

In the past three months, WE, because it’s been a team effort committed to:

  1. Developing the plan moving forward for SSC.

We are going C squared.

Slater Success Coaching is turning into Slater Success, our work with Corporations is growing and evolving. Incorporating what we have always done, we are acknowledging the consulting work we do along with coaching.

  1. Revamping all the marketing material that have been out there forever.

This is in process. I posted a new bio to LinkedIn just last week. We are doing a complete overhaul of our website, capabilities brochure, talk topics. You don’t realize how much there is to update until you start the process.

  1. Putting ideas and processes in the right places, with the right people, and with the right actions so nothing gets lost.

My team and I use Slack, a great team conversation app, and we’ve added new and defined channels to keep workflow organized and up-to-date. Ivy’s Brain is a channel. Honestly, I go in there and dump ideas, so I can go back when I need it or my team can take the idea and run with it. No more Post-it notes all over my desk. Yes, this traditional Post-it addict is trying to reform and go “techie.”

If I reflect on the first quarter, it’s been all about asking ourselves a lot of questions and putting actions to the answers:

How can we do this better, faster, more efficiently?

What needs improved, updated, changed?

How are we growing, moving forward?

What is the next big move?

What do we need to learn?

Who do we need to know that we do not?

It’s been an exciting quarter and I really want to hear how YOU have committed to action. Tell me your process, your steps, your ideas. Share with me on the SSC Facebook page. Or, feel free to reach out for a deeper discussion to

My “A” team, My Mom

This past weekend we celebrated some wonderful events in my family. A wedding and my Mom’s birthday. InterestinglyIMG_6090 enough, I was at a meeting last week and when a comment came up of who is on my “A” team, I realized my mom made the list.

An “A” team is key people in your business that you go to to discuss new ideas, help navigate

a problem or situation, run strategy across, or help you think outside the box.

I use my “A” team…

~ when I develop new business ideas and need to know if they bring value

~ when I’m unsure if an idea is good or it’s derailing me from my primary objective

~ as a resource when I make a big decision and want to run pros and cons to evaluate

my best course of action

~when I can’t get out of my own way

~when I want to brainstorm

The list goes on and on.

The important question is do you have an “A” team and are you using it?

Let’s circle back and I’ll explain why my mom is on my “A” team and tell you who else makes the list.

My mom was a business owner and manager and is a great numbers person. In her retirement, she did all my bookkeeping and accounting in my printing business to keep busy. She knows how to look at the numbers in a business and look at a strategy. She also comes with X years of experience in life. I am a smart daughter who is not going to share what birthday she just celebrated.

She is on my “A” team because I frankly got tired of going outside and looking for input, sharing it with her and then her saying to me, “Yes, Ivy, I told you that several months ago, glad you decided to listen.”

The rest of my “A” team consists of my coach and a couple of key colleagues who we have been in the journey of building our businesses together for the last several years. If you call 5 to 15 years several.

To develop your “A” team look for people who are objective, non-judgmental and have your best interests at heart for your business.  

I like my “A” team to be


~have a heart

~know and respect giving me straightforward and honest answer

~know and understand my short and long term goals

~be the ones I can reach out to and when I communicate my exact needs they respect them and respond promptly based on the importance and the time frame of the question

To gather your “A” team, look for a great colleague, coach, leader, mentor and/ or mom – whomever fits!

Share your “A” team with me on FB or LinkedIn. If you are unclear about who belongs on your “A” team and want some feedback or strategy around it, reach out to

P.S. Wanted to share a recent podcast I did on Smashing the Plateau with David Shriner-Cahn! I talk about believing in your goals, overcoming self-doubt, the importance of team and so much more!

Listen in and let me know your #1 takeaway.

Cheers to your Success,


Burger or Lobster…

After moving my daughter, Alex, into an apartment in downtown Burgers or Lobster... Ivy Slater - Slater Success CoachingManhattan a week after we moved my son, Bryce, into his apartment in LA, my husband Michael and I needed a good meal before collapsing!

We went to Burger & Lobster and let me tell you, the insight I got after looking at this menu made me so excited to write this week’s newsletter.

I am assuming most of you have heard the teaching about packages and the recommended offering of three different ones.

Don’t confuse the buyer.
Keep it simple, right?

People always ask me if this actually works in business. They feel like if they have more options, they will sell more. They fear limiting themselves and losing income.

Burger & Lobster is a perfect example as to why this concept really does work…

Michael and I sat down and realized there were only drinks listed on the menu. No food. The waitress came over and asked if we’d been there before (we hadn’t) and she said, “We serve burgers and lobster.” We smiled at her, replying that yes, we’d read the name of the restaurant but…

She then made it 100% clear. They had three things on their menu: burgers, lobster or lobster roll. They all came with a salad and fries. The other option was a combo: ½ lobster and burger with a salad, fries and dessert.

My family teases me because I’m usually the one asking the waitress or waiter a million questions, but this time, I didn’t have one! We both ordered the combo, burgers medium rare. Simple. As. That.

Don’t you wish closing a sale could be that easy? Well, let me tell you. It can! If your offerings are clear and simple, it’s a no-brainer for a potential client.

We were eating around 3:30 in the afternoon, after lunch, before dinner and we still had to wait for a table. So the concept works.

I encourage you to think about your offerings this week.

Are they simple and easy to understand?
Are your choices clear and accomplishing exactly what the client needs?

Or is your variety too large? (think a Chinese take-out menu with many, many options)

If you are struggling with keeping your packages and business simple and know this is costing you business, reach out to

Is a to do list enough?

My weekend and start to this week was the epitome of plans gone awry.

My organized and methodical planning process (the one I use with my clients on short and long term business plans) was slightly different than my soon to be senior in college son’s approach as we moved him back to USC. This is his first year living in an apartment with seven, yes SEVEN, other guys and my husband and I were there to help him settle in.Slater Success Coaching Ivy Slater Is a to do list enough?

We had two days to get my son moved in, as commitments at home were pulling us back.

Our plane was delayed, so we lost half a day off the bat and then last night at 1 am New York time and 10 pm LA time, we were literally on Amazon, buying the last minute items we needed to get move-in ready. Thank goodness for online shopping!

I know you can relate both in your personal and business life. Too much to do, too little time. And even though the do list is written out and planned, things seem to get added to the list instead of crossed off.

Here’s the reality. It’s not just a “to do” list, it’s also a “get it done” list. A list is great, but without supporting factors, it remains just that, a list.

I practice this concept with my clients all the time. We work together to get out of that list mindset and into that action mindset. Here are three get it done tips to use today:

  1. Create the to do list. Whether on paper (my personal favorite) or using an online tool like Wunderlist, Asana or Teamwork. Get everything on there, personal and business related. It’s going to be overwhelming when that data dump starts piling up, but that’s why there’s a Step 2…
  1. Divide and take action. Break everything down into categories: marketing, sales, financial, personal, clients, etc. and figure out what you need to tackle and what gets delegated.
  1. Calendar time. This is the fun part. Create a grid on your calendar with Slater Success Coaching Ivy Slater Is a to do list enough?.JPG2each day of the week and the times 8 am to 8 pm, or whatever times work for you. Look at your to do list and circle the three things that bring money into your business. Those are the three things that are most important to get scheduled. Then, just fill in the blanks. Everything from networking to follow-up to paying bills. It’s a lot less daunting when everything has a dedicated day and time. Try it!

*Don’t forget YOUR HEALTH on that to do list.

I choose to put health and wellness as top priorities in my calendar. As CEO of SSC, if I’m not healthy, SSC is vulnerable. Yoga, walking, exercise, healthy eating. I put in time to accomplish my goals here.

If you are struggling with your to do list, stop right there and reach out to us at We are here to help and support you always!

I’ll admit it…

I’ll admit it.IMG_4136

I do it all the time.

I can’t help it.

I have a feeling you do, too.

What is it?

I make purchases based on emotions.

There, I said it. I’m not afraid to admit that when I open my door to a girl scout with a box of cookies and I’m a.) hungry and b.) impressed by her dedication and c.) did I mention hungry?…

I buy.

She makes a sale and before I know it, I’ve eaten an entire box of Thin Mints before lunch. And I’m not sorry!

This emotional purchase game is the same whether it’s picking up dinner for the family because you know it will make their day or buying a shirt for a friend because the saying on it was “so her.” Sometimes the price tag isn’t the ultimate consideration. It’s the feelings and emotions surrounding the purchase.

I bought a pair of shoes once and actually cried because I couldn’t wait to wear them. It’s silly to think that a purchase could elicit tears, but it’s not just a purchase. It’s tied to something bigger.

I was wearing those shoes for a major life event and they were more than just shoes in that moment. They were THE shoes.

These feelings can teach us about sales in our own business. We want people to feel a real connection when they purchase from us. We want them to feel their lives will change once they work with us. We want them to feel happy, excited, eager, ready. We want emotion to be a HUGE part of that purchase for them. So, open yourself up and don’t just sell, be THE sale.

Be the sale that makes them want to get up in the morning and start your course.

Be the sale that makes them ecstatic to attend your upcoming retreat.

Be the sale that gives them butterflies before your coaching call.

The next time you are trying to sell, find a way to tap into the emotions of your client. If their pain is finances, talk them through options and make them feel comfortable. Turn the emotion of fear into the emotion of understanding.

You just read this newsletter. Maybe you chuckled at my Thin Mints story or nodded your head at a sentence that just clicked. You felt something reading this. Now take action on that emotion and reach out to if you want to dig deeper into this topic.

Have you done this recently?

This is a busy week for me. I’m hosting two retreats! I’m not going to lie,Creativity = Money…REALLY? I kind of feel like a kid that’s getting ready for their first day of school. I’m nervous, excited and getting prepared.

Stepping away from your business is such an important tool to growth. I know you feel like you can’t get away. Client work will suffer, invoices won’t go out, travel is too expensive. The excuses have to stop. Because the only regret you’ll have if you go is why you didn’t do this sooner!

Besides meeting with other business owners who share your passion and drive, gaining fresh ideas and a fresh perspective are often the biggest takeaways from a retreat.

It’s July. 2016 is halfway over. I know you made plans, budgets and projections in January, but when’s the last time you checked in? Here are three things you should do this July:

  • Review your finances for the year, compare them to the previous year
  • Evaluate your marketing and sales strategies
  • Revise and adjust your business growth plan for the rest of the year (get to a retreat if you can)

We are covering all of the above at the retreat this week, along with:

  • Creating a marketing sequence for a webinar and a live event
  • Growing a client’s team to assist and support growth
  • Looking at the sales conversation and how to improve it
  • Identifying the blocks that held someone back from stepping into their value and asking for their worth and creating a strategy to work through it and increase confidence

You’ve had over 6 months to see what’s working and what’s not. Focus energy in the direction of things that are working.

If marketing needs to shift, do it.

If who your ideal client is has changed, find them.

If networking hasn’t been on your calendar, add it.

This is the perfect time to look at the rest of your year. Let me know on the SSC Facebook or LinkedIn pages what you want to work on.

And if you want to chat with me further, reach out to I’m offering complimentary breakthrough session calls next week. Get on my calendar.

How do you do? I’m Ivy.

If you’ve been a long-time follower of my newsletters and work, you’re wondering why I’m introducing myself.

We know who you are, Ivy.
What is this about?

As you read this, I’m hosting my annual event, SSC Live. Yep, it’s happening today, right now. And I’m sharing my story with a room full of hopeful and eager entrepreneurs. A room full of people who have made the very important choice to work on their personal and professional development with me. I’m honored.

So, like I said, I’m Ivy.

I’m a mom to two really wonderful kids. Sometimes I wonder how they got to be so darn grown up and in charge of their own lives. I’m proud of their every accomplishment and every moment we spend together I cherish and hold dear.

I’m a wife to a hard-working, romantic and amazing man. After 30 years, I can honestly say I still get butterflies when he walks into the room after a long trip and I can’t think of a better travel partner, best friend and husband.

I’m a daughter, a sister, an aunt, a cousin, a friend. Time with my family and friends is more valuable than anything money can buy. Cooking with my mom, hosting holidays, attending weddings and graduations, it’s having these moments together that mean so much.

I’m the proud owner of Slater Success Coaching and I adore what I do. My clients are like part of my family and my team is the most supportive and encouraging group of people I have ever known. I feel like I get to live every day in a dream. I am doing work that I know is changing lives and there’s no better feeling.

I’m a lover of dance, yoga, fitness and travel. I love New York City, a great pair of shoes and dinner with my best friends. I love meeting people, learning, and above all, I love living. Every experience I encounter has made an impact on my life. I wouldn’t erase a single one.

Who are you?

I really want to know. Not just about your business, but about YOU. Your personal story, your background. What are the people, places and things in your life that cultivated you into the person you are today?

I want you to think about YOU today. Think about your story and share it with your audience. Whether it’s in a blog post, a social media status, at your next event or over the phone…share who you are, because you are truly wonderful.

I’m Ivy.

Who are you?

Share with me on the SSC Facebook Page and/or LinkedIn page.

It’s My Birthday! But I Want You To Celebrate!

Today I turn 54! Although my business is over eight years old, the first four years I struggled.

I kept following ideas from various places, instead of my own ideas.

Coaching school gives you guidance and was excellent at educating me as a coach, but not at running a business.

I thought since I had ran a successful 7-figure printing business previously, that I would be able to jump right in. It didn’t work.

I remember celebrating my 50th birthday and there was a lot to celebrate that year. I made the awesome choice to hire a bossy, pushy, strong coach who did not put up with my excuses and pushed me past my fears.

At 50, I invested what seemed like a ton of money at the time, realizing it was all or nothing.

I was celebrating a milestone birthday and a turning point in my business. I was either going to make it work or move on to something else.

Four years later and there is even more to celebrate this year of 54!

  • I have built a strong multiple 6-figure coaching business that changes people’s businesses, and more importantly, their lives.  

Just the other day a client was sharing with me that her daughter, who lives across the country, was going to get married in a civil ceremony and the celebration would happen a bit later. Her daughter was going to Skype her in, along with other family members. This didn’t sit right with my client and she realized she didn’t have to be on Skype, she could BE THERE. She has built a successful business with clients coast to coast and she has the flexibility and income to say, “I’m doing this for my daughter, I’ll be there. I’ll surprise her!”

  • I’ve built a flexible business that fits into my life. 

I celebrated my birthday this weekend surrounded by family. We went to the theater and out for a great meal and conversation. I love being around the people I love, as much as I can. 

I’m also taking a fabulous trip in the next couple of months, details to come, and that’s because I don’t let my business activities determine my calendar. I plan my calendar to include every important part of my family AND business life. 

It may be my birthday, but let’s share the day. Get out and celebrate! Celebrate every step of the way. Your business has grown, changed and evolved and you have become stronger, wiser and smarter.

Play Big. 
Celebrate Big

Live Big.

Share with me on the  SSC Facebook Page and/or LinkedIn page how you will do just that!




What Your Garden Can Teach You About Business

Spring is a magical time of the year, especially for us East Coasters. Even What Your Garden Can Teach You About Business - Ivy Slater
though this winter was pretty mild, barring a few storms, it was cold and we are ready for spring dresses, sandals, sunglasses and iced coffee.

We are getting outside again… grilling dinner, taking a walk, cutting the lawn. We are back in tune with nature. We are entering a new season, a season full of potential. I LOVE Spring and planting a garden is one of my favorite Spring things to do.

I’ve talked before about how growing your business is very much like growing a garden. Let’s break down the letters in SPRING and use these tips to make this quarter count.

Spread Seeds 
We plant seeds in the garden, just like we should be planting in our business. Potential clients, speaking events, launches. Figure out what your garden looks like and start planting the ideas/seeds NOW for the rest of 2016.

Just as you prepare soil, prepare your business foundation. Need more team members to support your growth, need to travel more extensively, need more time off? Figure it out and get a defined plan in place before you take action steps.

Understand what’s working and what’s not. Animals ate your veggies, then move on to something else. In business, react to the plans you’ve put in place, take action or course correct and move forward accordingly. If a plan falls through, it’s just one flower in an entire bunch.

A garden doesn’t grow overnight. You invest the time and energy into the process. Do the same thing in your business. Invest in time, talent, personal development, whatever the magic ingredient is that your business needs to grow.

A garden needs constant care. You plant, you water, you dig, you weed. Nurture your business in the same way. Your leads, your team, yourself, your ideas, your follow-up. Make sure each piece is receiving the proper care it craves.

Finally, the hard work has paid off and your garden has grown! Your business will be blossoming, too, if you’ve followed the steps above. Now, it’s time to celebrate!

Think SPRING and tell me what step you will work on this week. Share with me on the SSC Facebook Page and/or LinkedIn page.