Backup is Key

I am going to be clear and consistent on this. You must have backup in running a business.

It’s fantastic if you have a support team around you. I commend you for asking for help and getting support. But what happens when a team member needs time off? Do you have people cross trained?

You need backup for your backup.

This is the difference between building a company or working for clients with limited resources, unable to grow. What is the vision for your company? Where are you going?

Are you training your team on various skills?
Or are you totally vulnerable and leaving important tasks to one person alone?

For instance, I want everyone on my team to have some knowledge of Infusionsoft. Why? Because when Liz, who normally schedules the newsletter to go out, is traveling, she shouldn’t have to worry or feel pressure to get something done when she’s not in town and I shouldn’t have to worry about it, either.

Backup steps in. Backup steps up.

My daughter, Alex, is seeing this firsthand. She is a new manager and is leaving for a few days to travel with me to San Francisco next week where I’m speaking. She is realizing she needs people to cover her role, in her corporate job. There’s no scrambling in her absence, just business as usual.

Everyone needs time off. Everyone needs a vacation. Everyone needs days to travel, sick days, mental health days. You name it.

You should be able to take the days off you need and your team should, too.

Train your team up and watch the support grow to new levels. This is important whether you run a small business with a handful of employees or a corporation with specific departments.

Each department is a small business and there should be members that can backup any other member. When pressure is low, productivity is high. Making someone feel like they are the only person who can handle a certain task is not fair. Not for the business owner or the support member.

Just the other morning, I was submitting an application for a speaking engagement, and everything was sent in by the due date. But they came back to me, asking for additional information and a VIDEO.

I was literally in bed, after a night of celebrating with family members, (my niece got engaged!) and had no makeup on and thought, how am I going to get this all done? I can shoot the video, but I don’t have time to submit the additional answers they need in the document.

One of my team members (on a Sunday, mind you) stepped up to help me get everything sent in before day’s end.

Backup steps in. Backup steps up.

I am so thankful for my team and I want them to feel just as supported as I do. If they need a day, they get a day!

How do you train your team so no one feels added or unnecessary pressure? Share with me on the SSC Facebook page.

If you want to talk further, reach out to and let’s have a conversation.

$100 For A Bottle Of This?!

People invest and pay for value! It’s true. During my retreats last Slater Success Coaching Ivy Slaterweek, one of the activities we did was take a private tour of a five-year old distillery, Hillrock Estate. It was interesting and exciting to learn about the development of the business, the marketing and sales strategies, as well as how they’ve grown since their inception in 2012.

One of the facts we found most interesting was that their first bottle was not put out to market at a low price point. In fact, it cost $100! And five years later, their products consistently range from $80 to $100 per bottle, including Bourbon, Rye and Single Malt.

The SSC retreat ladies had a lot of questions…

Your first bottle at such a high price?

Don’t you start low and build up?

Did people actually pay that?

Slater Success Coaching Ivy Slater 2I sat back listening to this and realized it’s such a common thought amongst business owners. That a low price point is the only way to start.

I don’t agree with this thinking at all, by the way. Why do we always want to start small? Do you really want to play small?

Hillrock had a lot to say in response to those questions…

They told us they knew from the beginning they were going to enter the market with a product that had value and wanted to set themselves apart from the little guys. They felt they had too much integrity to put out a product that was not high-quality, and they consulted with the best people in their industry to make sure their standards were exceeding the average.

I got to thinking about the beginning of SSC. I came into this business with little self esteem and hence did not see my value.

I was running a seven-figure printing business and didn’t see the correlation in the experience I brought as a business coach. I invested in training in one of the top international coach certification programs, yet still didn’t see the value I brought to the table.

I was new, so I felt I had to price as a newbie. I hear this so often, especially at retreats when we really dig into things like rates and value.

I grew and learned that the value is in the results in which the client receives. Once I figured that out, I stepped into my value. I now guide my clients to step into their value and shift their business perspective.

Here’s a great example: Just a couple of years ago, I had a client who launched a line of young girl’s clothes with a specific niche market. Yes, I love and endorse a niche market. The price point when launched was approximately $100 per dress for a 2-6 year old.

I can hear some of you saying “WOW, who puts their little girls in a $100 dress?”

They were so well received that it was picked up within the year by some of the top department stores. The buyers of this line as well as Hillrock, value high quality, something that is special and important to them.  

How do you price and ask for your value?

  • First, identity the pain points of your client and what the problem is you are solving.
  • Next, see the value in the results for the client.  
  • Step out of the “am I worth it”  – “am I good enough” emotion and see the importance to the clients in the investment.

This was a game changer for me when I struggled with this in the early days. Then I started seeing the results. Clients doubling their income and a client who went from $25 per hour to $20,000 per month. Get out of your own way!

If you’re struggling with this, STOP, click right here and schedule some time to chat with me.

Stop, Analyze, Adjust

Wow, a week ago today I was holding my third annual SSC Live event. I can’t
believe how fast time flies.

It’s hard to believe we’ve done this three times and even harder to believe it’s already behind me for 2016.Ivy Slater Slater Success

This past weekend, I spent some time reflecting on the event, as well as the process that went into the planning and execution.

I did an analysis of the expenses, pre-planned budgets, team, support and all the other details that went into producing a large scale event. The notes I have from that analysis ensure that 2017 will be better, bigger and even more successful. I’m already excited!

When you think about it, how often do you really stop and break down the steps you are taking in your business? I know I do.

I am always encouraging you to move forward to take that next step and in order to do that, the steps before that have to be firmly planted.

  • Stop

  • Analyze

  • Decide what’s working and making you happy

  • Decide what’s not working and making you crazy

  • Adjust

One of the exercises we did at SSC Live was to look at who we need to be and how we will show up to accomplish the goals we set out for ourselves.

In producing SSC Live, there were tons of decisions to make. There were people to manage, details to decide on, content to write, people to talk to, invites to send, follow-up to do (happening right now) and there are steps within each of those action items. Who am I, how am I showing up as the CEO and as the leader, as a team member?

My team is a big help, but I’m a part of every aspect of my business, because it’s important to know exactly who is working on what and how I can support that work.

How are you running your business?

Are you reflecting and learning from those reflections?

Are you making adjustments as you move forward? 

Are you aware of how to show up as a business owner?

It doesn’t matter whether you’re solo or have a huge team, you must raise your level of awareness on how you show up daily to accomplish your goals and what steps will get you there.

Pay attention to details and always be ready to jump into all the roles in your business.

Reflect on something that has happened in your business recently. A launch, a webinar, an event…
Then head on over to the SSC Facebook Page and/or LinkedIn page. and share your biggest takeaway from that reflection.


Join Me at SSC Live! May 17, 2016 in New York City

I have to tell you…I’m EXCITED!!! My annual event, SSC Live, is happening injust a few weeks and I have so much to share with you.

I started this event because I wanted one day where I could really connect with my clients and potential clients in a fun and motivational way. I’ve seen more breakthroughs happen at SSC Live than I ever thought possible and knowing that people had those milestone moments with me is what being a coach is all about!

Being an entrepreneur is a crash course in personal development!

You quickly figure out if people don’t like the way you speak or write or even dress! You are forced to view yourself from an outside perspective, because you are putting yourself out there. This is a good thing! There is nothing more vital to your success and growth than dedicating days to your personal and professional development.

I attend various events every single month, whether I “have time” or not. I look ahead, get them scheduled into my calendar and I GO! I show up! I do it because it’s made a HUGE difference in my business and it will for yours, too.

If you’re looking for something challenging this month, something to get you excited, something to get you out of a rut, something to make you smile, maybe even make you cry, think about joining me and dozens of other amazing entrepreneurs at SSC Live. All the details are right here.

This year’s theme is “Creating YOUR Business Success.” I’ve learned over the years that success means something different to everyone and it only matters what that success looks like to you.

Your action plans, your goals, your dreams…

I want you to live the life you desire and run the business you love. 

Don’t settle for anything less!

I know I don’t, and I want to help you realize why you don’t have to either.

During SSC Live, we cover four focus areas: Money, Marketing, Sales and Mindset.

It’s a powerful day of change and development and it’s also A LOT of fun. We interact with each other, fill out personal workbooks with action plans to put in place immediately, do creative exercises to work on thinking differently, meet others looking to grow and develop and work on our business and most importantly, ourselves.

Tickets are only $97, so you don’t break the bank, but you do break the chain. The chain that keeps you going around in circles, wondering what the next move is, the next step is. 

I really look forward to this event every year and I hope to see you there.

Check out all the details here!

Share with me on the SSC Facebook Page and/or LinkedIn page if you’ve attended before or if you plan on attending this year. I would love to put names to faces!



Filed Under: Business Challenges, Business Coaching, Business Motivation, Business Structure Tagged With: , , , , , , ,

What Your Garden Can Teach You About Business

April 5, 2016 by

Spring is a magical time of the year, especially for us East Coasters. Even What Your Garden Can Teach You About Business - Ivy Slater
though this winter was pretty mild, barring a few storms, it was cold and we are ready for spring dresses, sandals, sunglasses and iced coffee.

We are getting outside again… grilling dinner, taking a walk, cutting the lawn. We are back in tune with nature. We are entering a new season, a season full of potential. I LOVE Spring and planting a garden is one of my favorite Spring things to do.

I’ve talked before about how growing your business is very much like growing a garden. Let’s break down the letters in SPRING and use these tips to make this quarter count.

Spread Seeds 
We plant seeds in the garden, just like we should be planting in our business. Potential clients, speaking events, launches. Figure out what your garden looks like and start planting the ideas/seeds NOW for the rest of 2016.

Just as you prepare soil, prepare your business foundation. Need more team members to support your growth, need to travel more extensively, need more time off? Figure it out and get a defined plan in place before you take action steps.

Understand what’s working and what’s not. Animals ate your veggies, then move on to something else. In business, react to the plans you’ve put in place, take action or course correct and move forward accordingly. If a plan falls through, it’s just one flower in an entire bunch.

A garden doesn’t grow overnight. You invest the time and energy into the process. Do the same thing in your business. Invest in time, talent, personal development, whatever the magic ingredient is that your business needs to grow.

A garden needs constant care. You plant, you water, you dig, you weed. Nurture your business in the same way. Your leads, your team, yourself, your ideas, your follow-up. Make sure each piece is receiving the proper care it craves.

Finally, the hard work has paid off and your garden has grown! Your business will be blossoming, too, if you’ve followed the steps above. Now, it’s time to celebrate!

Think SPRING and tell me what step you will work on this week. Share with me on the SSC Facebook Page and/or LinkedIn page.

Filed Under: Business Strategy, Business Structure, Say YES in Business, Slater Success Coaching Tagged With: , , , , , , , ,

Creativity = Money…REALLY?

February 23, 2016 by


Stepping Outside The Comfort Zone

One of the things I love about my business is that I have created retreats as Creativity = Money…REALLY?
parts of different programs I offer. I have seen entrepreneurs thrive from these retreats, stepping outside of their comfort zone and into the next level.

Sometimes it’s a room full of strangers. Other times, a small intimate community or family who works one-on-one with me and gather several times a year to support and grow their businesses.

Keywords for Success

Recently, I held a “Money Masters” retreat. These are my high-level clients and we worked together using two keywords: Creativity and Structure.

I truly believe in the combination of these two powerful words as ingredients for growth in your business. Too often, entrepreneurs ignore the importance of Creativity and the vital piece it plays in development.

Systems and Structure are great, but a business lacking Creativity, lacks the power to expand.

During the retreat we looked at wildly successful business people like Bill Gates, Sara Blakely,  Richard Branson, Elon Musk and how they are always on the cutting edge of Creative.

Start with Structure and then use Creative ideas to build it into a system that expands, develops and creates income.

One of the fun activities we did to bring home the key aspects of Creativity and Structure was a cooking class, just for us, with a private chef.

Development of a recipe begins with the Structure, the primary ingredients. Then, of course, the Chef adds their own flavor and Creativity to the dish to make it in their own style. Those unique styles set famous chefs apart from ordinary ones.

Be the Chef in your business. Get creative! What is one Creative idea you’ve had lately that you really want to explore further? Share with me on the SSC Facebook Page and LinkedIn page.


Filed Under: Business Clarity, Business Creativity, Business Plan, Business Structure, Leadership, Slater Success Coaching Events, Uncategorized Tagged With: , , , , , , , , , , ,