I did it for her…why can’t I do it for myself?

SSC has worked with both entrepreneurs and corporate clients for many years. I had made a decision to put as many marketing efforts towards the corporate clients as I have put to the small businesses.

Currently, our marketing is geared towards one owner, often building out their first team, with messages that are more personal. It was time to up and expand our game in the marketing arena, sharing the full scope of the work we do.

As we build our new website and want to share about the various types of work we do, it’s been a struggle creating the marketing copy to support these efforts. Yes, sometimes even finding your own voice can be a challenge.

How do we speak to both audiences?
What are the main differences?
Do women in both of these areas have the same struggles?

When we sit down and talk over a cup of coffee, the main thing women seem to chat about differently than men, but the same as one another, is money.

Women take on many levels of responsibility: kids, activities, charities, etc. and our calendars tend to remain full.

Just last week, I was working with a successful business woman on building out the next extension of her business. She said to me, “Wow, this has all been floating around in my head for ages and today working together made it all clear to me.”

I was elated for her, but confused for myself. The marketing, the voice, the actions. Was I losing my touch? I couldn’t figure out my own stuff, just everybody elses? Then I realized, I am just too close to it. And when you are too close to something, it’s easy to lose clarity and perspective. Even my team is too close to it.

So, I took action and reached out to a colleague and great friend as we have built our businesses together over the years, always supporting one another.

My email said HELP: I need clarity, perspective and someone smart whose heart is not closely connected, can you talk?

Guess what, we are scheduled to chat later this week and I know this will get me into motion and out of my own way.

Who is your go to when you need clarity? A coach, a mentor, a friend?

If you need someone, I am happy to be there for you. I’m just a phone call or email away. You can reach me at support@slatersuccesscoaching.com anytime.

Never stay stuck.
You and your business are going places!

Not what I expected

August looked really different for me than usual. For many of you, August meant your kids were going back to school, you were going back to school, your friends or family had kids going back to school. And for me, well, this is the first time in 20 years that I didn’t have a child headed to school.

I already miss it.

I miss the excitement. I miss the getting ready, the shopping for supplies, the gearing up for committees I was going to be on, the camaraderie of the other mothers.

As I sit here on the other side, I’m enjoying the experience through some of the moms on my team. Tara’s oldest just started first grade and Sonaya just moved to a new country and is researching day care with potential preschool options and support systems for working mothers.

Another reason August looked really different for me was because of the amount of time I took off.

My mom fell on August 1st and this completely shifted my plans for the month.

I have always prioritized my life as family first and created the businesses and careers that supported this priority.

I’m grateful that I’ve prioritized things this way.

Sure, I’ve been absent on social media, haven’t posted family photos, or even take any recently.

I’m backed up with work for SSC that was planned for August. A new website, new content for downloads on the website, writing, videos…nothing got done.

I have a large belief from where I teach that says, everyday I start with, “Today I Can.”

And that philosophy has been really important the entire month of August.

I worked from home, instead of my office, to be closer to my Mom.

I let go of judgment that I was not accomplishing what I expected to even though it was difficult and definitely a journey.

What I learned from the experience?

I am still in business.

I closed two new clients.

I had a great month financially.

I believe these things happened because I stayed true to my beliefs, even when it was a challenge and I was nervous and worried about my Mom.

She is doing well and getting back on her feet and we enjoyed some fun together last week that was really needed.

I’m also getting back on my “business feet” and revisiting my August tasks that are simply now September ones.

If circumstances change in your life, it’s going to be alright. Navigate and adapt.

Have you experienced a month or a year like my August? Tell me about it and share how you got through and what you learned on the SSC Facebook page.

If you ever want to chat in more detail about your business, don’t hesitate to email me at support@slatersuccesscoaching.com

I want to be friends with Barbara…

I think we’d get along really well, both New Yorkers, both women, moms and business owners.

I’m fascinated at her background, growing up in a family of ten children that dealt with financial struggles and how she went on to become a millionaire investor and real estate mogul.

I’d love to chat with her about the 22 jobs she had before she decided to open a real estate office at the young age of 23 and how she grew it to a $6 billion dollar business. Even more impressive is that she started that business with only a $1,000 loan.

I want to pick her brain about leading a team, creating an empire, speaking at huge events, writing successful books, investing in new ideas, being a television personality and of course, her amazing style.

So who is this friend I’d love to have?

I’m talking about Barbara Corcoran.

She is a woman I was super excited to talk about in this summer series of women leaders. You know her from Shark Tank, and I encourage you to look up more information about this dynamic woman.

If you have Twitter, follow her. Her tweets are so often motivational and powerful messages. One of my favorite quotes comes from this lady…

“Don’t you dare underestimate the power of your own instinct.” – Barbara Corcoran

This is a great message to remember whether you are a company of one or a company of thousands. Listen to your gut.

Barbara wasn’t handed success, she earned it. And a big part of that is because she listened to her own instinct time and time again. She has been quoted in articles saying that she knew she didn’t want to work for anybody else, so becoming an entrepreneur was the answer.

I think it’s safe to say she made the right career choice.

Whether you work in your home office alone or lead a large corporate team, remember why you started doing what you are doing. And listen to yourself when you need to make the next big decision. If you want someone to talk to, I’m here. Schedule a call.

I’ll leave you with another great quote from Barbara…

“Finding opportunity is a matter of believing it’s there.” – Barbara Corcoran

Believe it’s there and make this week count.

Are You Willing To Fail?

Last week I attended a great conference called NY Moves that is focused on women’s rights, social fairness and equal opportunity. The day was filled with amazing speakers, including an interview with Maggie Siff from the Showtime show Billions, on being a working mom and the decisions she has made.

The speakers were powerful and, of course, I took pages of notes. One of the comments that truly impacted me was when Elizabeth Bierman, Senior Technical Manager at Honeywell Aerospace said,“Put yourself out there and be willing to be uncomfortable.”

This came out around a conversational topic of FAILURE. Several of the ladies spoke about the importance of failing and being willing to fail. A great quote mentioned, “There is no innovation and creativity without failure. Period.” – Brene Brown

If we think about all the inventions, advancement and growth from people who have been willing to fail, it’s pretty extraordinary.

Success takes time to achieve.

-Steve Jobs being fired from Apple before his return years later that completely transformed the brand.
-Bill Gate’s first company Traf-O-Data failing, before finding massive success with his next company, Microsoft.
– Thomas Edison trying 1,000 attempts before his successful creation of the light bulb.
-Vera Wang, who didn’t make the U.S. Olympic Figure Skating Team so she took a position at Vogue and ultimately went on to become an iconic fashion designer.
-J.K Rowling, who received 12 rejections to the first Harry Potter book, before creating a beloved franchise that now includes books, films and theme parks.

The stories go on and on.

One of the women at the event shared a quote I really liked by Mae West, “An ounce of performance is worth pounds of promises.”

Are you willing to be in action and be uncomfortable? Are you willing to fail?

I know in my 25 years as a business owner I have made plenty of mistakes or “failed” many times. I have also been willing to be in action.

When I was in printing, I had mere minutes to make a decision for a deadline.
I made the best decision in that moment.
In less than two minutes, I knew it was the wrong decision.
It resulted in a loss of $60,000.
The next step was getting into action and seeing what options I had to course correct.
It took me about a year but I did course correct and made back $85,000.

Are you willing to fail, be uncomfortable, and be in action, no matter what?

That is the definition of success.

A Nor’easter story today

It’s a snowy day in New York City as we deal with the latest winter storm, Stella, which got me thinking about storms in business and storms in life.

How do you react when a big storm, either professional or personal, comes into your life?

The saying that it’s not about the problem or the crisis, but how you respond to it that matters, is so very true in both scenarios.

It’s happened to me a lot in my life, an easy example is when I travel. I’ve left early, stayed an extra day, changed the original plan and didn’t let it affect my mood. Sure, I might have felt inconvenienced or even a little angry at first, but responding with a negative attitude and letting it take over, is just about as useless as it gets.

This week I’m hosting a BSR and normally I’d be spending extra time in the office to get everything ready. But I planned ahead and knew I’d be working from home, so I spent time yesterday gathering everything I needed and talking with my team to make sure we were all on the same page.

If you make things into a big deal, then they become a big deal. If you go with the flow and continuously show up 100%, you are on the right path.

Today, we were prepared for this storm. We knew it was coming. We planned on working from home, we rearranged travel plans, or maybe we got on Netflix and planned an entire snow day of watching movies!

Other storms, we don’t see coming. We can’t see coming. How do you respond to those?

A client isn’t happy, a technical problem ruins a webinar, someone in your family becomes ill, you need to repair a major issue in your home.

Do you get upset and begin to stress? Or do you break down your options and take action?

You know I always say, TODAY I CAN. Figure out what you can do to navigate through the storm.

And ask for help if you need it. We shouldn’t weather any storm alone. We are all on this journey together.

What are you doing today? How did the storm affect your plans?

Share with me on the SSC Facebook page.

You are going to change the world

A fantastic movie does something to our souls. It can make us feel joy, hope, happiness, sadness. I recently saw, Hidden Figures, based off the real-life story of African-American mathematician Katherine Johnson and her two colleagues, Dorothy Vaughan and Mary Jackson. I am not going to give the movie away, so it is ok to keep reading.

These amazing women worked with NASA to provide math calculations needed to launch the program’s first successful space missions.

I was blown away. The power and the impact these women had decades ago, in a time of segregation and a time when women in business, and leadership roles, wasn’t as common as it is today.

If these women could break through the many obstacles and challenges before them in the 1960s, what can we be doing as women in business in 2017? The opportunities we have before us are great.

No matter what industry you are in, you are making a difference and you are doing work that is needed. Keep going! I am behind you and there are millions of women entrepreneurs and business leaders on your side, too.

Just as these women’s calculations changed the course of history, our work changes the world, too.

Every time a client tells me, “They have grown their sales” or “They have stepped into their leadership and are leading a team” or “They have reached or surpassed their goals” or “They no longer have any more debt,” I know their lives are changed forever. And it makes me proud and honored to be a coach and do what I do.

You have changed plenty of lives. I’ve shared with you in the past, that’s it’s important to ask for testimonials and read them out loud to yourself, often. You are helping people to grow their businesses, save money, make money, look and feel beautiful, learn about nutrition, live with less stress – no matter what it might be.

 

You are making an impact in this world. You are a strong leader and in 2017, reflect on that positive power.

Eleanor Roosevelt said, “Do one thing everyday that scares you.”

I think that is perfect advice to leave you with this week. What are you going to do in 2017 to make a bigger impact in this world? Share with me on the SSC Facebook or LinkedIn page.

P.S.  I do recommend seeing Hidden Figures!

Do this every day…

I’m all about looking toward the big picture, putting plans in place to reach financial goals, sales goals, client goals. But the big picture isn’t available right in this moment. Not for you, not for me. Every day is a step, an opportunity to increase our chances of eventually securing that big picture.

Decide on three actions, just three, you will do every single day to move your business forward. They don’t have to be the same three things every day, you can change them up as often as you need to, say weekly.

For example, three actions you might take today would be:

  1. Making at least one sales call.
  2. Spending 30 minutes on marketing.
  3. Reviewing numbers and finances for one hour.

Create this list for yourself and don’t stray. You’re having a tough day and a sales call doesn’t seem like your favorite thing to do? Do it anyway. That call might turn into a client that changes your financial situation and brings you one step closer to your yearly goal. And suddenly, the tough day just turned around. If you never make the call, you never receive the result.

30 minutes on marketing might seem minimal. But if every day for a week, you spent time on it, what would you accomplish? You post in some of the Facebook groups in which you belong that you’ve been neglecting and suddenly you’ve connected, received access to a free training or found out about a really great networking event in your area.

Looking at your numbers forces you to make decisions. Looking at what is coming in, what is going out. Looking at what will change as a new season approaches, a new program launches, a new team member is added. You might find yourself planning ahead because you dedicated the time and since you weren’t rushed to figure it out quickly, you were able to make smarter decisions.

This is a simple exercise to practice when moving your business forward. And another tip, why not add a fourth action item every day specifically for you. A health and wellness action, a mind reset. A spin class, yoga with friends, happy hour. These are important actions to take to keep you moving, too.

What three actions will you commit to today? Share with me on the SSC Facebook or LinkedIn page. And if you want to talk further, reach out anytime to support@slatersuccesscoaching.com

Should I? Shouldn’t I?

gardenI had no idea where to move it.

It was driving me crazy.

This was going to be a huge change.

It took me an hour, but I finally made a decision.

I’m talking about my hydrangea bush! Not what you were expecting. I’m full of surprises.

You know I love gardening and I’m making some changes to the yard and moving that bush was honestly the hardest part for me. It might seem trivial, but where that bush goes determines the rest of my landscape needs and how the entire garden will look.

I wasn’t sure what spot I wanted it in, but I told myself…

“The seasons are changing. The ground is getting cold. Just pick a spot and move it already.”

So, I did.

Decisions have to happen or growth stops.

Business is full of decisions.

Hiring. Firing. Marketing. Budgeting. Networking. Pricing.

The list is endless and if you stay in indecision, you lose. You stunt your growth. You get stuck. And it’s tough to get unstuck.

My advice is simple. Take one action towards the ultimate decision and the next piece will be uncovered or revealed to you. It’s that easy.

For example, you aren’t sure you should sponsor an event in another state next year.

It’s pricey and you’ve never done it before.

Instead of deciding yes or no and that’s it, take an action.

Call or email three people you trust that you know have sponsored that same event in the past and ask them if it provided value. Their answers are going to mean a lot.

Or, look at the timing of the event and the state you’ll be in and determine if you can combine a few components of the trip and visit family or friends in that area or meet up with clients.

Taking one action uncovers the next. You don’t always have to look to the end. Just take it one step at a time. Try it!

If your next decision is reaching out to me, you can do that by emailing support@slatersuccesscoaching.com. And go you! That’s one awesome decision.

Traveling? Still time for sales!

I’m back from LA where my family and I attended parent’s weekend at USC. We had so much fun! Great meals, tailgates, football games and quality time spent together.

I love time with my family, especially now that my kids are adults and we have fun in an entirely new way.

People always ask me,”Ivy, you’re on the road so much and you always make time for family, but how do you keep moving your business forward and have time for sales while you’re away?”

I talk and teach about sales all the time. A businesses success and growth potential is based on strong and consistent sales. It’s the backbone of any business. The result of sales is what pays our bills, gives us money to invest in marketing and growth and allows us to live the lifestyle we desire.

Here’s how to continue making sales even when you’re on the road or spending time with family.

Here are some of my personal tips I use at SSC:

  1. Always have a short list of follow-ups with you. It could be in your phone or printed out, but most importantly have it handy. Keep yourself on people’s minds.
  2. Don’t rely on Wi-Fi.
  3. Delays and downtime will happen. Be ready to take action, even if it’s just for 30 minutes.

I use the three I’s as a resource to stay connected:

Information. Send a great article of something that you believe from getting to know someone that they would find interesting and would add value for them.

Introduction. I love to introduce people who would be good connections. It’s thoughtful and will be remembered in great light.

Invitation. Invite someone to an event, or anything you might be doing that you think they would find of interest. This can be a networking function or even a movie or cultural event if you have this in common.

When I travel, I always have downtime to think and spend time catching up on airplanes. I make great use of this time and I recommend it highly. In fact, I’m writing this newsletter from the sky right now!

There is always time for a quick call or email. Make it work.

Let me know how you use your travel time to sell or if you have any other thoughts on staying on top of sales.

Let me know on the SSC Facebook and LinkedIn pages. If you are struggling with sales, don’t wait, reach out to support@slatersuccesscoaching.com.

Start creating consistent income today

If I hear someone say, “I’m confused,” or “I don’t know what to do,” or “I have to think about it,” I know they aren’t serious about building a business and earning the money they desire to live a great life.

Confusion is an excuse people use instead of taking action and figuring out a solution to the problem. And honestly they often do not realize it is an excuse,  

I know being confused feels safe, because it means stopping, stalling, waiting. Three words that absolutely do not translate to business growth, financial growth and consistent income.

If you’re confused, do something about it. Write down the problem. Write down possible solutions. Decide which one works. Start taking action toward that solution. It’s simple. Do not sit in the “I have to think about which is the best decision.” Make a decision, get into action. You can always course correct the decision. I also refer to this as making the decision right.

The safe zone is a place you don’t want to be. It’s filled with entrepreneurs that have a lot of ideas and don’t go anywhere with them. You can be stuck there forever if you don’t make a change now. Where would we be today if Steve Jobs or Mark Zuckerberg were still thinking about their ideas and did not take action?

I prefer the action zone. It’s where I live every day and help my clients get to every day. I’m making it easy for you. If any of your confusion is around money, value, sales, audience, then here is a FREE and immediate solution:

The 5 Day Master Your Business Challenge: Create consistent income. Crush revenue goals. Celebrate cash flow.

You can opt-in right here. The challenge runs from September 26 – September 30.

Watch short, five minute videos from me during the challenge, complete accompanying worksheets and at the end of five days you have clarity over confusion. You have clear plans, not maybes. You have definitive goals, not ideas. You will move from the safe zone to the action zone in less than a week.

There’s even a private Facebook community for you and other challenge members that I will personally visit every day, answering questions and sharing guidance.

 
Opt-in now. You can learn a lot in five days. You can change your life in five days. You will be one step closer to living your dream in just five days. Don’t miss this.

Cheers to your Success,

 

Ivy