Being liked is not always the solution

I wrote it. I looked at it. I thought it sounded a little different than I normally sound. I panicked.

I was was out of practice writing completely alone. Normally my copywriter and I collaborate. We have a discussion and we talk through ideas. But I did this by myself and as soon as I sent it to my team for review, I wanted to pull it all back.

What was I doing?

I was creating the application for my upcoming Business Success Retreat (BSR) and I was writing it to serious business owners. I was targeting a very specific group of people and I used really bold wording.

It was easy to write it, but then I instantly felt like putting it out there would make people “not like me.”

Why is Ivy talking like that? I thought she was nice. She’s being really pushy.

I am nice. But I also want people to succeed. When my clients work with me, I am clear and direct, so why was I struggling with being clear and direct in the language I was putting out there?

Being liked is not always not the solution. I know this and see it more and more as my brand and my business expands and grows.

Are you writing messages and content so people like you or so you make an impact?

Are you saying what you want or what you think they want to hear?

Say what you want to say, in a clear and direct voice, be bold, stand in your message and as you are building a bigger and bigger brand, your message needs to be clearer and clearer, stronger and stronger!

Review your website, marketing materials, speaking slides, emails. Review how you are communicating with others, your customers, your employees, your team, your associates. Are you clear, saying what you truly mean, being bold in your communication in all forms?

Are you confident and are you communicating confidently?

If you want to work on this, if you want to learn to stand strong in your message, be yourself and run a business on your terms, I invite you to check out that bold BSR application I wrote right here.

It’s happening June 27-28 in NYC and it’s a two-day, intense meeting full of surprises, breakthroughs, actions and fun. I’d love to save you a seat.